Category: Original Thinkers
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Original Thinkers #11: MVP Simon Hudson on Copilot adoption and the future of development houses… and why partners need to start changing now to be ready for 2030

MVP Simon Hudson’s first piece of advice to anyone who…

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Original Thinkers #10: MVP Stephanie Stasey on Building UKAI User Groups and Why “Licence and Pray” Won’t Get Your Customers Using Copilot

MVP Stephanie Stasey has trained more than 14,000 people in Copilot and helps run seven UK AI User Groups. She tells Juliet Stott why selling customers the licence and praying they’ll use it won’t work, and where Microsoft Partners should put their effort next.

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Original Thinkers #9 Part 2: Leahanne Hobson on Copilot adoption and what users actually want to do first and the gap Microsoft Partners keep missing

Microsoft asked Leahanne Hobson to train 30,000 Copilot users, and the findings surprised even her. Most weren’t the enterprise technologists everyone expects. Part two of our Original Thinkers conversation on building a Copilot practice that earns well beyond the licence.

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Original Thinkers #9 Part 1: Leahanne Hobson on the cost of Microsoft Partners doing nothing, and why just reselling licences leaves you competing on price

Reselling licences won’t sustain a Microsoft MSP much longer. In part one of our Original Thinkers conversation, Leahanne Hobson makes the case for the MSP AI business model: why the cost of doing nothing is your customer base, and how to sell outcomes instead of technology.

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Original Thinkers #8: Per Werngren on betting big on Microsoft, the power of Partner networks and why you should never say ‘EMEA’

Five-time IAMCP president Per Werngren has spent decades building partner networks worth billions. He sits down with Juliet Stott to explain why specialising, recurring revenue and trusted partnerships beat going it alone.

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Original Thinkers #7: Emily Mancini on communicating better inside Microsoft 365. From channel overload to clarity and where AI can genuinely help (without the hype)

Communicating well inside Microsoft 365 is rarely a tooling problem. It’s a thinking one, says Emily Mancini in our latest Original Thinkers Q&A.

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Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

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How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho

Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.

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Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”

Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.

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Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success

For nearly two decades at Microsoft, Laurie Pottmeyer has been…

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