Category: Original Thinkers
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Original Thinkers #9 Part 2: Leahanne Hobson on Copilot adoption and what users actually want to do first and the gap Microsoft Partners keep missing

Microsoft asked Leahanne Hobson to train 30,000 Copilot users, and the findings surprised even her. Most weren’t the enterprise technologists everyone expects. Part two of our Original Thinkers conversation on building a Copilot practice that earns well beyond the licence.

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Original Thinkers #9 Part 1: Leahanne Hobson on the cost of Microsoft Partners doing nothing, and why just reselling licences leaves you competing on price

Reselling licences won’t sustain a Microsoft MSP much longer. In part one of our Original Thinkers conversation, Leahanne Hobson makes the case for the MSP AI business model: why the cost of doing nothing is your customer base, and how to sell outcomes instead of technology.

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Original Thinkers #8: Per Werngren on betting big on Microsoft, the power of Partner networks and why you should never say ‘EMEA’

Five-time IAMCP president Per Werngren has spent decades building partner networks worth billions. He sits down with Juliet Stott to explain why specialising, recurring revenue and trusted partnerships beat going it alone.

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Original Thinkers #7: Emily Mancini on communicating better inside Microsoft 365. From channel overload to clarity and where AI can genuinely help (without the hype)

Communicating well inside Microsoft 365 is rarely a tooling problem. It’s a thinking one, says Emily Mancini in our latest Original Thinkers Q&A.

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Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

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How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho

Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.

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Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”

Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.

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Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success

For nearly two decades at Microsoft, Laurie Pottmeyer has been…

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Original Thinkers #3: Meet Kath Darlington MBE who reveals what truly drives ROI in B2B tech PR

B2B tech PR is no longer just about landing a…

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Original Thinkers #2: Meet GEO-content pioneer, Tom Salvat. With ChatGPT changing the rules of search, we asked him if your brand is still searchable.

ChatGPT and other large language models (LLMs) are rewriting the…

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