Start with one story

Try Bright Star with a single case study. One fixed price of £1,000, no long-term commitment, and everything you need to share it.

Delivered a project you’re proud of? The story is probably sitting in your delivery team’s heads and your customer’s business.

Haven’t got a customer willing to go on the record yet? Your first case study can be about you.

Either way, the approach is the same. We find the real business story, get past the technology and give buyers a reason to believe you can solve their problem.

Busy delivering. Too busy to tell anyone.

Your team is busy doing the work. Projects get delivered, customers are happy, and then everyone moves on to the next one. The proof that you’re good at what you do ends up in project notes, Teams calls and people’s memories.

Case studies are the most persuasive content you can publish, and the hardest to get. Someone has to arrange the interview, ask the right questions, chase the customer and get it signed off. That’s where we come in.

You have a customer story to tell

You probably have stronger stories than you think. Maybe a migration that went smoothly when everyone expected chaos. Perhaps a managed service that freed up an IT team to do something more valuable. Or a Copilot rollout that changed how a whole department works.

A good case study needs a clearly defined challenge, measurable outcomes, real customer voices and a simple structure. Our job is to find those, put them into context and turn them into proof your sales team can use.

Read: What makes a good case study? Lessons from hundreds of real-world client stories

Your customer isn’t ready to go on the record

It happens. The project is still underway, or legal won’t sign off, or the customer would rather not be named.

There’s another place to start: your own business. If you’ve used Copilot or another Microsoft technology to change how you work, that can be your first case study. There’s no customer sign-off, and you can be honest about what didn’t work along the way. That honesty is what makes buyers believe you.

Read: Customer zero: your first Copilot case study should be about how you transformed your business

How it works

Step 1: We set everything up

A short briefing call to understand the project, your audience and what you want the story to achieve. Then we contact your customer directly to arrange the interview, so you don’t have to chase anyone.

Step 2: We prepare properly

We research the project and send our questions in advance. Nobody’s time is wasted, and everyone arrives ready to talk.

Step 3: We interview you and your customer

We talk to your team about what you delivered and to your customer about what changed for them. We keep asking until we reach the real outcome, not just the features. If it’s a Copilot story, we look for real business change rather than hours saved, because that’s what buyers now want to see.

Read: What to include in a Copilot case study

Step 4: We write the story

We write it for the decision-makers you want to reach, not just the technical reader. We then manage your customer’s sign-off. Includes one round of feedback on the draft. Any further rounds are charged separately.

Step 5: We hand over everything you need to share it

  • The finished case study
  • Branded graphics, created to your existing brand guidelines
  • A set of social posts for the channel of your choice
  • A summary of customer feedback for your product or services team

More than a case study

Customers tell us things in interviews they’d never put in a survey. Not everything makes it into the published piece, but nothing is wasted. You’ll get a summary of what your customer said: what they valued, where they struggled and what they’d like next.

Why Bright Star?

We’re trained journalists from the Guardian, the BBC and ITVX, and we’ve spent more than seven years working inside the Microsoft channel. We’ve written hundreds of case studies, from Microsoft 365 workplace transformations to SaaS technology on some of the UK’s largest infrastructure projects. You won’t need to explain the technology to us.

My experience is that your well-executed customer interviews also create value beyond the final published article. Not everything discussed in the interviews makes its way into the finished piece, but still provide valuable knowledge base and idea repository, offering insights into how users perceive your service or product.

Jarmo Kuusinen, Advania

How often did we sit down for an interview and you were able to decipher my technical terms into value and a story? Thanks Juliet for being a great listener and producing valuable content for our audience.

Jarbas Horst, Microsoft MVP

My experience is that your well-executed customer interviews also create value beyond the final published article. Not everything discussed in the interviews makes its way into the finished piece, but still provide valuable knowledge base and idea repository, offering insights into how users perceive your service or product.

Jarmo Kuusinen, Advania

How often did we sit down for an interview and you were able to decipher my technical terms into value and a story? Thanks Juliet for being a great listener and producing valuable content for our audience.

Jarbas Horst, Microsoft MVP

Interview setup and liaison with your customer, questions prepared in advance, interviews with you and your customer, the written case study, branded graphics, a set of social posts and a customer feedback summary. One round of feedback is included, so we’ll ask you to gather all your comments in one go. Additional iterations are charged as extra.

No. We tell stories about any Microsoft project you’ve delivered, from migrations and managed services to Dynamics, Power Platform, Azure, Security and Copilot.

Not on its own. But if you go on to work with us, your case study can become part of a claimable campaign.

 

 

That’s up to you. If you’re happy, we’ll talk about how your story could anchor a wider content programme. If not, you keep everything we’ve created.

Yes, and the two often belong together. A case study shows that you have solved the problem before. The service page explains how you can help the next customer solve it.

Rather than rewriting Microsoft’s product messaging or leading with a list of product features, we interview the people delivering the service and build the page around the problems customers bring to you, the help you provide and the outcomes you are working towards.

It happens.

An anonymous version may be possible. Or your own Customer Zero experience could become the first proof point.

Ideally, you should agree what can be measured and published with your client before a project begins. That makes the eventual case study much easier to produce.

No. Bright Star works inside the Microsoft Partner ecosystem and follows the market closely.

That does not mean we pretend to know your delivery experience better than you do.

Your experts bring the knowledge. Our journalists know how to question them, find the useful detail and turn it into a story someone else will want to read.

Questions we get asked

If you have more questions, please contact us.

Contact us

Already have a case study in mind? We’ll help you tell it.

Haven’t got one yet? Start with your own.

Contact us