Content for Microsoft ISVs

Content for every stage of your buyer’s journey

Why work with Bright Star

We understand that each Microsoft ISV business is unique and you have differing needs depending on where you are on your growth journey.
So, we offer different content service packages to meet you where you are at. Whether that’s to get you started or accelerate your existing efforts, we’re here to help.

Content ‘Starter’ from $2,500

Best for ISVs who

  • Are ready to get started on your content journey.
  • Have a vision for content, but no in-house capabilities.

How Bright Star can help

  • Create a package of plug and play, AI-search optimised content on a service or product.
  • Choose from:
    • Either two Microsoft-focused blog articles (800–1,000 words) + 8 social posts + 2 graphics, aligned to a specific workload, solution, or theme
    • Or one sector or service based case study + 3 social posts + 3 branded quote templates.

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Content ‘Scaler’ from $5,000

Best for ISVs who

  • Are already producing content but it lacks consistency or cadence.
  • Have no or outdated case studies.
  • Are not nurturing customers or prospects.

How Bright Star can help

  • We’ll find the content gaps and fill them.
  • Choose from thought leader blogs, case studies, email campaigns, eBooks, or LinkedIn social assets.

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Content ‘Collaborator’ from $25,000*

Best for ISVs who

  • Have an in-house marketing team that needs help to scale content efforts.
  • Need an advanced multi-channel digital marketing campaign to reach resellers and customers.
  • Wants to elevate the status of your in-house experts & needs an agency who understands your world.

How Bright Star can help

  • We become part of your team.
  • Bringing our media-lens and expertise from the Microsoft sector, we’ll help to refresh your strategy and accelerate content production & distribution.
  • We’ll conduct deep dive stakeholder interviews to identify your content “Sweet Spot“.
  • Providing a tone of voice workshop, we’ll establish what makes your brand unique.
  • We’ll project manage & drive the content schedule, making sure its regularly, timely & on the right channel.

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We’re a team of  national journalists, creatives and digital marketers from The Guardian, BBC, ITVX and other national media outlets. We’ll collaborate with you and your in-house experts to ensure we deliver high quality content that resonates with your target audience in the Microsoft ecosystem.

Yes, we’ve been creating content for Microsoft ISVs and SaaS companies since 2019. We’ve built long-term relationships with our clients. We understand your world. We’re specialists at transforming the technical into relatable content for your audiences. See what our clients say about us

No. We’re a team of trained journalists and creators who know what good content looks like. Do we use AI tools? Of course we do! But we don’t outsource thinking or content crafting to it. Our blog explains why it’s not AI or us, but AI and us

No. We offer small-scale, short-term packages for those wanting to dip their toe into content marketing. Perhaps you need some case studies or an award submission written. Or maybe an eBook or an email drip campaign. We can work with you to maximise your limited budget.

No. We are happy to take one-off or short-term engagements to help get your content program started or get you back on track. We remain on good terms with all our past clients, and they know where we are if ever they need us in their next phase of their content journey.

FAQ

If you have any questions, please leave us a message.

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Let’s talk

Ready to get started? Let’s chat about how we can create effective, journalist-led content that connects with your ideal customers.

Contact us