Content for Microsoft Partners

Designed for every stage of your growth journey

What we do

Build trust with your prospects

With human-led content

We get to know you: your customers, your culture, your strategy and your growth objectives to develop strategic content that aligns with your business goals and audiences’ needs.

Discover our services.

Great content isn’t just about words and images – it’s about creating stories that connect, engage, and inspire action. At Bright Star, we specialise in transforming your in-house expertise into compelling content that speaks directly to your audiences’ challenges and delivers measurable ROI for you.

Choose the right service for your needs.

Our social media marketing service is designed to elevate your brand with originality and creativity. We develop engaging social posts paired with eye-catching graphics that capture your audience’s attention and boost brand awareness. Acting as your “social DJ,” we curate the best content from your website and remix it into compelling narratives that resonate with your target audience.

Selling Copilot? Your buyers have heard enough about features. They want to know what changes for their business. We interview your delivery team and your customers to find the outcome behind each rollout, then turn it into case studies and service pages that help you win more Copilot work. No customer story yet? We’ll help you start with your own.

Find out more: Copilot marketing for Microsoft Partners

Built for Microsoft’s new Co-op rules. Every package pairs our content with managed LinkedIn boosting, so it carries the paid element a claimable campaign now needs. Whatever stage you’re at, from getting started to scaling, there’s a package to fit.

Discover the right content package for your needs.

HOW WE WORK

Turning your expertise into evidence

We collaborate with MSPs and ISVs

Microsoft MSPs

Microsoft ISVs

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, CEO
Cloudwell

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Managing Director
Mirus-IT

I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content than explaining concepts. They’re easy to work with, and nice to talk to and the progress we’ve made means I now spend more time on the things I’m good at.

David Bowman, Product Director
Fresh Intranet, Part of the Advania Group

Collaborating with Bright Star is an absolute pleasure. Their innovative approach and unwavering commitment have significantly elevated our marketing strategies. They consistently present fresh content ideas and make a concerted effort to understand our business goals and strategy.

Emily Ellwood, Marketing Manager,
Mirus IT

MEET OUR TEAM

We are a team of national journalists, creatives & digital marketers,

from The Guardian, BBC, ITVX & other national media outlets.

Juliet Stott

Josh Stott

Jo Hollings

Pippa Jackson

Jayne Cherrington-Cook

Sam Housley

Mel Gonzales

Janne Gylling

Blog

Customer zero: your first Copilot case study should be about how you transformed your business

Case studies are the most persuasive content you can publish, and the hardest to get, because clients don’t always want their name on the story. Microsoft’s answer, from a recent IAMCP event: become customer zero. Transform your own business first, and make that your case study.

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What to include in a Copilot case study

Time saved used to win Copilot deals. Now it loses them. Microsoft’s EMEA market-intelligence lead told a room of Partners what a Copilot case study needs today, and it isn’t a feature list. Four things to include, and one metric to drop.

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If you’re selling Copilot, your content should tackle these four challenges

In the room at IAMCP, Microsoft told Partners what to sell next: not features, but fixes for the four problems that stall almost every Copilot rollout. Cost, skills, pricing and fear. Here’s the content that sells them, and how to make it pay for itself out of Co-op.

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The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

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