Content for Microsoft Partners

Designed for every stage of your growth journey

What we do

Build trust with your prospects

With human-led content

You’re busy delivering great work for your customers, but nobody hears about it. Let us tell one of those stories. We’ll interview you and your customer, write the case study and give you LinkedIn posts to share it. One fixed price, no long-term commitment, and you’ll know quickly whether we’re the right fit.

Ask about a case study trial.

Built for Microsoft’s new Co-op rules. Every package pairs our content with managed LinkedIn boosting, so it carries the paid element a claimable campaign now needs. Whatever stage you’re at, from getting started to scaling, there’s a package to fit.

Discover the right content package for your needs.

Selling Copilot? Your buyers have heard enough about features. They want to know what changes for their business. We interview your delivery team and your customers to find the outcome behind each rollout, then turn it into case studies and service pages that help you win more Copilot work. No customer story yet? We’ll help you start with your own.

Find out more: Copilot marketing for Microsoft Partners

Your app or AI agent is on Microsoft Marketplace, but nobody has looked at the listing since it went live. We’ll read it the way a buyer would and compare it with your website and similar listings. Then we’ll show you what could stop a buyer booking a demo or starting a trial. You’ll get a prioritised plan and suggested copy your team can use straight away, for one fixed price.

Find out more about our Microsoft Marketplace listing review.

HOW WE WORK

Turning your expertise into evidence

We collaborate with MSPs and ISVs

Microsoft MSPs

Microsoft ISVs

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, CEO
Cloudwell

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Managing Director
Mirus-IT

I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content than explaining concepts. They’re easy to work with, and nice to talk to and the progress we’ve made means I now spend more time on the things I’m good at.

David Bowman, Product Director
Fresh Intranet, Part of the Advania Group

Collaborating with Bright Star is an absolute pleasure. Their innovative approach and unwavering commitment have significantly elevated our marketing strategies. They consistently present fresh content ideas and make a concerted effort to understand our business goals and strategy.

Emily Ellwood, Marketing Manager,
Mirus IT

MEET OUR TEAM

We are a team of national journalists, creatives & digital marketers,

from The Guardian, BBC, ITVX & other national media outlets.

Juliet Stott

Josh Stott

Jo Hollings

Pippa Jackson

Jayne Cherrington-Cook

Sam Housley

Mel Gonzales

Janne Gylling

Blog

Your customers are stuck long before agents: Microsoft’s advice on how to position your MSP as their trusted AI advisor

Your customers have already adopted AI. They just haven’t told you. We were in the room when Microsoft mapped where they get stuck. Here’s what to say at each stage, funded by Co-op.

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How to get your case study signed off (and what to do when it isn’t)

Your customer loved the project, but their legal team won’t approve the case study. Here’s how Microsoft Partners can plan for sign-off, ask for something smaller when the answer is no, and keep publishing while they wait.

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How to position your app or AI agent on Microsoft Marketplace

Most Microsoft Marketplace listings are filled in once and never looked at again. Here’s how to write one that helps the right buyers choose you, and the mistakes we find again and again when we review them.

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The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

Download eBook