August 19, 2024

What kind of thought leader should your CEO be?

In today’s content-driven world, the role of the CEO extends far beyond the boardroom. CEOs are increasingly expected to be the public face of their companies, not just in financial or operational matters but also in thought leadership.

A well-crafted thought leadership strategy can elevate your brand, position your company as a leader in its industry, and create a lasting impact on your audience. But with so many approaches to thought leadership, how do you choose the right style for your CEO? Find out more in our latest blog...

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August 19, 2024

From idea to impact: The four phases of thought leadership content

From idea to impact: Four phases of thought leadership content

In today's hyper-connected world, thought leadership isn't just a buzzword—it's a powerful tool that can elevate CEOs and companies above the noise.

Success in thought leadership is not accidental; it is the product of a disciplined, four-phase process. Find out more in our latest blog...

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August 8, 2024

If you can only invest in one form of content, make it case studies

Case studies should be a key pillar of your content marketing strategy. You should aim to publish them regularly.

Why?

They’re the best way to show your prospects – through customer-centric storytelling – that your product/service works. Nine out of 10 people trust a customer’s opinion over what the business says about themselves.

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June 8, 2023

Tricks of the trade: Case studies

Finding and then getting people to talk is one of the hardest things about writing case studies. Read on to find out how to overcome this and other case studies challenges...

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March 28, 2021

6 must-have content ideas to rotate

Coming up with content ideas for your blog can be hard. We've taken the pain out for you and given you a list of six content types to rotate.

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January 29, 2021

How long does it take to write a blog post?

How long does it take to write a blog post? Some say it takes just under four hours. However, research shows the longer it takes the more successful it will be. Find out what goes into to crafting a blog post and how long it actually takes.

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August 10, 2020

10 reasons to add podcasting to your content marketing program

Podcasting as a medium has exploded into the mainstream content space. In fact, around 20 percent of the UK population now regularly listen to a podcast. So, we sat down with Acast's Georgie Holt to get the low down on how and why to begin.

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July 20, 2020

4 reasons why you should publish case studies

Case studies are a vital way to connect with your potential customers. Here we outline why and give you the formula of how you can successfully write your own.

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July 20, 2020

How to use content to stand-out in a post-covid digital marketplace

With businesses racing to digitise their offering, the only way to really stand out is by using content. We take a look a how some successful brands are doing it.

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July 17, 2020

What is content marketing?

Content marketing is different from traditional marketing in that it puts the audience's needs at the heart of the content created. Find out why it's not about you. It's about them.

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