Demand Generation Content for Microsoft Partners

Targeted content, designed to be Co-Op claimable

As a Microsoft Partner, you may be eligible for Microsoft Co-Op funding that you can spend on content but feel cautious about how to go about using it.

We help Microsoft Partners plan and deliver targeted Demand Generation content that’s designed to be used, evidenced, and claimable.

All our packages align with Microsoft Co-Op Demand Generation guidance:

  • Activity is executed, not advisory
  • Assets are published and evidencable
  • Agency fees are clearly tied to delivery
  • Microsoft solutions or workloads are explicitly represented

Our Demand Generation Content packages

Building on our experience of working with many Microsoft Partners, and aligned with Microsoft Co-Op funding eligibility, we offer the following content packages.

Demand Starter

$2,500

A mini campaign with a defined set of Co-Op-claimable Demand Generation assets.

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Content Scaler

$5,000

A ready to run Co-Op-claimable Demand Generation campaign.

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Campaign Accelerator

$15,000

A comprehensive, three-month Co-Op-claimable Demand Generation campaign.

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Demand Generation Partnership

$25,000

A six-month Co-Op-claimable multi-campaign programme, with ongoing execution.

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All packages are tightly-scoped, tailored to your designation and sector expertise, and designed to be used, evidenced, and claimed through Microsoft Co-Op funding.

How we work

Audience-first
We write for real audiences, earning their attention, and holding it. We marry up your expertise with your audiences’ needs to create your content ‘sweet spot’.

Built for consistency
We work to regular and agreed deadlines. This makes content easier to plan, easier to use, and easier to evidence.

Managed properly
With a clear scope, structured reviews, and a single point of contact, content production runs smoothly and efficiently.

Funding-aware*
We plan and deliver Demand Generation content with Microsoft Co-Op funding in mind. We don’t promise approvals or manage claims. We deliver work that is clearly executed, documented, and fit to be claimed.

* For those who need it, our strategic partner Pargentic, can help manage your Partner Centre and the claims process from start to finish. They may even be able to help you find funding you hadn’t realised you were entitled to claim.


Finally, I have found a marketing agency that truly works as a partnership. Bright Star have added value from day one. They took the time to really get to know our business and how we want to differentiate ourselves. We are collaborating with them to provide regular, value driven demand generation content that’s Co-Op claimable and reflects our brand and our objectives.

Rachael Gingles, AgileCadence

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Ready to kick-start
your content journey?

Let’s talk about creating
Co-Op claimable content.

Contact us