Demand Generation Content for Microsoft MSPs

Targeted content, boosted on LinkedIn, built for Microsoft’s new Co-op rules

We help Microsoft MSPs plan and deliver targeted demand generation content that’s built to be used, evidenced, and claimed through Microsoft Co-op. Microsoft’s rules have changed, and a claimable campaign now needs a paid media element at its centre. Every one of our packages pairs the content we create with managed LinkedIn boosting and the report that evidences it.

All our packages align with Microsoft’s updated Co-op demand generation guidance:

Paid media anchors every campaign, boosted on LinkedIn and evidenced by the platform report
Activity is executed, not advisory
Assets are published and can be evidenced
Agency fees are clearly tied to delivery
Microsoft solutions or workloads are explicitly represented

Our Demand Generation Content Packages

Building on seven plus years of work with Microsoft Partners, and aligned with Microsoft’s updated Co-op guidance, we offer four content packages. Each now includes managed LinkedIn boosting and end-of-cycle reporting, so the paid-media requirement is built in from the start.

Demand Starter

$3,000

A defined set of Co-op-claimable Demand Generation assets and built for Microsoft’s new Co-op rules.

Content Scaler

$6,000

A single demand generation campaign, built around paid media so it meets Microsoft’s new Co-op rules.

Campaign Accelerator

$18,000

A three-month strategic demand generation campaign, built around paid media and designed to be Co-op claimable.

Demand Generation Partnership

$30,000

A six-month programme, built around paid media so every campaign is Co-op claimable.

All packages are tightly-scoped, tailored to your designation and sector expertise, and designed to be used, evidenced, and claimed through Microsoft Co-op funding.

How we work

Audience-first
We write for real audiences, earning their attention, and holding it. We marry up your expertise with your audiences’ needs to create your content ‘sweet spot’.

Built for consistency
We work to agreed deadlines. This makes content easier to plan, easier to use, and easier to evidence.

Managed properly
With a clear scope, structured reviews, and a single point of contact, content production runs smoothly and efficiently.

Funding-aware*

We plan and deliver demand generation content with Microsoft Co-op in mind, now built around the paid-media anchor the updated rules require. We boost your content on LinkedIn, run it from your own ad account without seeing your logins or card details, and hand you the platform report that evidences the paid activity for your claim. We don’t promise approvals or manage claims. We deliver work that’s clearly executed, documented, and fit to be claimed. Here’s what the funds can actually be spent on.

* For those who need it, we have strategic partners in the UK and US who can help manage your Partner Center and the claims process from start to finish. They may even be able to help you find funding you hadn’t realised you were entitled to claim.

Finally, I have found a marketing agency that truly works as a partnership. Bright Star have added value from day one. They took the time to really get to know our business and how we want to differentiate ourselves. We are collaborating with them to provide regular, value driven demand generation content that’s Co-op claimable and reflects our brand and our objectives.

Rachael Gingles, AgileCadence

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Ready to invest your Co-op funds in demand gen content?

Let’s talk about campaigns built for Microsoft’s new Co-op rules.

Contact us

The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

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