Category: Blog
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So many stakeholders, so little budget. Who should your ISV content target first?

Most ISVs know they need content for multiple stakeholders. Few know where to start. Here’s how to prioritise your content when budget is tight and the buying committee is anything but simple.

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Who are the real decision makers in a B2B software purchase?

Most ISV content is written for the end user. But the end user is rarely the one searching for a solution. The search is initiated by a champion or IT director tasked with finding an answer and before they can act, they have to convince a committee of people who haven’t done the research they have.

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SDC content strategy: Why your product team shouldn’t be writing the copy

The people who understand your product best are the worst possible people to explain it to buyers. Here’s why product-led ISV content is costing you trials, conversions and renewals.

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The three types of Microsoft Co-op funding spender — which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

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Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

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Using FY26 Co-op funds for content marketing

Turn your FY26 Co-op funds into content that drives results from strategy-led blogs, SEO optimised content, to campaigns that grow awareness of your Microsoft Partner business.

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Microsoft Partner funding for marketing: How to free up budget for case studies & content

Harness Microsoft Partner funding to supercharge your marketing: discover how ECIF, MCI & co-marketing programmes can free up your budget for case studies, content & campaigns.

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How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Can your content sound like yours and still be Co-op compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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