Category: Blog
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3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

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Why content + PR matter more than you think

Content and PR are no longer separate disciplines. In the Microsoft Partner world, they work best together helping you reach the right people in the specialist channels that shape opinion, build trust and move markets.

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Growing your Microsoft 365-based product in Europe: 5 things to get right

European organisations rely heavily on Microsoft 365, but they evaluate tools through a different lens: more risk-aware, more detail-driven and more focused on trust from the start. Here are five practical shifts that help your product land confidently in the region.

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6 silver sponsors you shouldn’t miss at ESPC25

It’s our first year as Silver Sponsors at ESPC, so we’re shining a light on six fellow Silver Sponsors doing brilliant, practical work across the Microsoft ecosystem. From workspace automation to SharePoint cleanup and hybrid-work visibility, here are the teams you shouldn’t miss.

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Want to break into Europe? Here’s how content can help.

Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.

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Using content to scale your tech business to North America

Expanding into North America isn’t just about exporting your product it’s about exporting your story. In our latest blog, we share five practical lessons for Microsoft Partners ready to grow across the Atlantic.

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Spotlight on Silver: 365automate, helping teams work smarter in Microsoft 365

Meet 365automate, fellow Silver Sponsors at #ESPC25 and the latest to feature in our Spotlight on Silver series. Its platform helps teams work smarter by automating and simplifying collaboration in Microsoft 365.

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Spotlight on Silver: SProbot, helping organisations clean up, secure, and optimise SharePoint for the future

Continuing our Spotlight on Silver series, we’re featuring SProbot, a smart SharePoint cleanup and governance tool that helps organisations reduce storage costs, improve security, and get Copilot-ready.

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Spotlight on Silver: Ichicraft, bringing clarity to Microsoft 365 with Ichicraft Boards

Today we’re featuring ESPC Silver Sponsor Ichicraft in our Spotlight on Silver series. Creators of Ichicraft Boards, a focused digital workspace for Microsoft 365, we first collaborated with these guys earlier in the year. Find out more about their product in our latest Q&A.

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Spotlight on Silver: panagenda, giving IT teams IT teams end-to-end visibility across the Microsoft 365 experience

In our series celebrating ESPC Silver Sponsors, we’re featuring panagenda, the team behind TrueDEM, a powerful digital experience monitoring solution for Microsoft 365.

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