Microsoft Partner funding for marketing: How to free up budget for case studies & content
If you’re a Microsoft Partner, you probably already know that…
Why scale-up tech companies need a new SEO playbook in the age of AI
For years, SEO was a numbers game. Success meant climbing…
Forget ‘Authentic AI’. The future of content marketing is connection, not clicks
As marketers, we’ve never had more tools at our disposal.…
Seven years on: The next chapter in Bright Star’s story
Seven years ago, when our youngest daughter started primary school,…
Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success
For nearly two decades at Microsoft, Laurie Pottmeyer has been…
A guide to creating content gold from conferences like ESPC25
If you’re heading to an industry leading conference this year…
5 content marketing strategies every Microsoft Partner should use
Marketing in the Microsoft Partner ecosystem isn’t easy. Customers are…
Original Thinkers #3: Meet Kath Darlington MBE who reveals what truly drives ROI in B2B tech PR
B2B tech PR is no longer just about landing a…
How to write content optimised for AI search
The way people search online is undergoing a seismic shift.…
Original Thinkers #2: Meet AI-content pioneer, Tom Salvat. With ChatGPT changing the rules of search, we asked him if your brand is still searchable.
ChatGPT and other large language models (LLMs) are rewriting the…
What a 1928 television journal can teach today’s digital marketers
Yesterday, I visited the Museum of Brands in London’s Notting…
In the age of generative AI, tone of voice will be your differentiator
Let’s face it, we’re living in peculiar times. Generative AI…
SaaS landing pages: How to create ones that convert
Landing pages are the heart of SaaS marketing. Whether you’re…
Original Thinkers #1: Meet SaaS founder Toni Hopponen – who’s turning conversations into high-converting landing pages
In the first edition of our Original Thinkers series, our…
What makes a good case study? Lessons from hundreds of real-world client stories
There’s an old saying in marketing: facts tell, stories sell.…
Is the content working yet? Here’s how to spot the green shoots
You’ve been publishing blog posts, sharing updates on social, and…
What kind of thought leader should your CEO be?
The role of the CEO extends far beyond the boardroom.…
From idea to impact: The four phases of thought leadership content
In a hyper-connected world, thought leadership isn’t just a buzzword…
If you can only invest in one form of content, make it case studies
Case studies should be a key pillar of your content…
10 reasons to add podcasting to your content marketing program
Podcasting as a medium has exploded into the mainstream content…
4 reasons why you should publish case studies
If you were looking for a recommendation – who would…
