Tag: content strategy
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Your partner network is only as strong as the content feeding it

Most ISVs think hard about recruiting partners. Few think about what those partners need to sell. Here’s why content is the most underleveraged part of any ISV partner network.

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An ISV founder spent three years mastering SEO. He got the product to page one. So why wasn’t anyone buying?

One ISV founder spent three years mastering SEO, built a content engine, and hit the top 10 on Google. Traffic came. Customers didn’t. Here’s what was missing.

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AI took centre stage at ESPC25. But humans stole the show.

AI dominated the keynotes at ESPC25 but the moments that mattered most were unmistakably human.

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3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

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Why content + PR matter more than you think

Content and PR are no longer separate disciplines. In the Microsoft Partner world, they work best together helping you reach the right people in the specialist channels that shape opinion, build trust and move markets.

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Growing your Microsoft 365 ISV product in Europe: 5 things to get right

European organisations rely heavily on Microsoft 365, but they evaluate tools through a different lens: more risk-aware, more detail-driven and more focused on trust from the start. Here are five practical shifts that help your product land confidently in the region.

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Want to break into Europe? Here’s how content can help.

Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.

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Using content to scale your ISV in North America

Expanding into North America isn’t just about exporting your product it’s about exporting your story. In our latest blog, we share five practical lessons for Microsoft Partners ready to grow across the Atlantic.

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6 silver sponsors you shouldn’t miss at ESPC25

It’s our first year as Silver Sponsors at ESPC, so we’re shining a light on six fellow Silver Sponsors doing brilliant, practical work across the Microsoft ecosystem. From workspace automation to SharePoint cleanup and hybrid-work visibility, here are the teams you shouldn’t miss.

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It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

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