Tag: content strategy
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6 silver sponsors you shouldn’t miss at ESPC25

It’s our first year as Silver Sponsors at ESPC, so we’re shining a light on six fellow Silver Sponsors doing brilliant, practical work across the Microsoft ecosystem. From workspace automation to SharePoint cleanup and hybrid-work visibility, here are the teams you shouldn’t miss.

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It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho

Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.

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What makes a good case study? Lessons from hundreds of real-world client stories

There’s an old saying in marketing: facts tell, stories sell.…

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What is content marketing?

Traditional marketing talks AT customers about you, your products and…

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