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Category: Blog


BlogBright Star Content Marketing NewsMicrosoft PartnersOriginal ThinkersPeopleUncategorizedUseful content




Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

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It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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How to position your solutions, apps and AI agents in the new Microsoft Marketplace

Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.

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How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho

Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.

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Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”

Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.

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Why scale-up tech companies need a new SEO playbook in the age of AI

Discover the new SEO playbook for scale-ups in the AI era to build credibility, win citations, and get chosen by AI assistants, not just ranked in search.

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Forget ‘Authentic AI’. The future of content marketing is connection, not clicks

The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.

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Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success

For nearly two decades at Microsoft, Laurie Pottmeyer has been…

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A guide to creating content gold from conferences like ESPC25

If you’re heading to an industry leading conference this year…

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