Category: Blog
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Growing your Microsoft 365 ISV product in Europe: 5 things to get right

European organisations rely heavily on Microsoft 365, but they evaluate tools through a different lens: more risk-aware, more detail-driven and more focused on trust from the start. Here are five practical shifts that help your product land confidently in the region.

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Want to break into Europe? Here’s how content can help.

Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.

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Using content to scale your ISV in North America

Expanding into North America isn’t just about exporting your product it’s about exporting your story. In our latest blog, we share five practical lessons for Microsoft Partners ready to grow across the Atlantic.

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6 silver sponsors you shouldn’t miss at ESPC25

It’s our first year as Silver Sponsors at ESPC, so we’re shining a light on six fellow Silver Sponsors doing brilliant, practical work across the Microsoft ecosystem. From workspace automation to SharePoint cleanup and hybrid-work visibility, here are the teams you shouldn’t miss.

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Reality check: your customers don’t care about you or your company

Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.

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Why work with Bright Star Content Marketing?

Every Microsoft Partner has a story worth telling. We help you tell it well with journalist-crafted content that builds trust, drives engagement, and delivers results.

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Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

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It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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How to position your solutions, apps and AI agents in the new Microsoft Marketplace

Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.

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