Category: Blog

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How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho

Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.

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Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”

Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.

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Microsoft Partner funding for marketing: How to free up budget for case studies & content

Harness Microsoft Partner funding to supercharge your marketing: discover how ECIF, MCI & co-marketing programmes can free up your budget for case studies, content & campaigns.

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Why scale-up tech companies need a new SEO playbook in the age of AI

Discover the new SEO playbook for scale-ups in the AI era to build credibility, win citations, and get chosen by AI assistants, not just ranked in search.

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Forget ‘Authentic AI’. The future of content marketing is connection, not clicks

The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.

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