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How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Can your content sound like yours and still be Co-op compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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Original Thinkers #7: Emily Mancini on communicating better inside Microsoft 365. From channel overload to clarity and where AI can genuinely help (without the hype)

Communicating well inside Microsoft 365 is rarely a tooling problem. It’s a thinking one, says Emily Mancini in our latest Original Thinkers Q&A.

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What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

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Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

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Does your MSP qualify for Microsoft Co-op funding? How it’s earned and what determines the size of the pot

Most MSP marketers are told to spend the Microsoft Co-op. But do you know how it’s earned or what determines the size of the pot? Find out more in our blog.

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What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

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Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

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