Category: Blog
BlogBright Star Content Marketing NewsMicrosoft PartnersOriginal ThinkersPeopleUncategorizedUseful content




Spotlight on Silver: Sintel Apps, making it easy to innovate in Microsoft 365

Our Spotlight on Silver series continues with its second feature — shining a light on fellow Silver Sponsor at ESPC 2025, Sintel Apps.

→
Spotlight on Silver: OnTime, making scheduling easy for teams everywhere

As part of our Spotlight on Silver series, we’re featuring OnTime — a Silver Sponsor of ESPC — helping teams simplify scheduling with smart, Microsoft 365-integrated group calendars.

→
3 ways to work with Bright Star

Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.

→
Reality check: your customers don’t care about you or your company

Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.

→
Why work with Bright Star Content Marketing?

Every Microsoft Partner has a story worth telling. We help you tell it well with journalist-crafted content that builds trust, drives engagement, and delivers results.

→
Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

→
It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

→
How Microsoft Partners can use FY26 Co-op funds for content marketing

Turn your FY26 Co-op funds into content that drives results from strategy-led blogs, SEO optimised content, to campaigns that grow awareness of your Microsoft Partner business.

→
Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

→
How to position your solutions, apps and AI agents in the new Microsoft Marketplace

Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.

→