Case studies should be a key pillar of your content marketing strategy. You should aim to publish them regularly.
Why?
They’re the best way to show your prospects – through customer-centric storytelling – that your product/service works. Nine out of 10 people trust a customer’s opinion over what the business says about themselves, according to Wyzowl.
CASE STUDIES CONNECT YOUR BRAND TO YOUR AUDIENCE
Telling the human side of your customer’s story helps your audience picture themselves in the same situation. Case studies allow you to emotionally engage with your audience in a way that telling them facts and figures about your products and services can’t.
As the old adage goes, facts tell, stories sell. In fact, prospective customers are likely to spend 31%* more with businesses that publish positive testimonials. *invespcro
WHAT IS A CASE STUDY?
A case study is a short-form account of how your organisation helped your customer to solve their challenge/s. It often includes images, infographics, and testimonials. The narrative clearly outlines the advantages your product/service provided to your client.
A case study has a distinct beginning, middle and end. In the beginning, you should give some background information about your customer and their challenges. Next, you should outline what you did to solve these challenges. To conclude, cover how the customer benefited from using your product/service.
- Outline the business challenge
- Say how your product/service addressed the challenge
- The end should discuss the results and provide evidence
Strong case studies should also include customer testimonials (a quote) from the highest-level person in the organisation you helped. The quote should focus on the strategic, high-level benefits that your service provided, rather than the practical details of how it was delivered. Not only does this add credibility to your story – your customer’s ‘voice’ will bring a welcome change of tone to the content. Finally, your customer story should end with a call to action, asking your reader to take action - be it getting in touch or booking a demo.
WHY CASE STUDIES ARE IMPORTANT
Case studies highlight your past successes and attract future business. Case studies are an invaluable way of helping your prospects, who are in the ‘decision’ phases of their journey, choose a product/service that meets their needs.
By the time your prospects read your success story they’re already looking for evidence of solutions that are most likely to solve their specific challenges. So, case studies are your best opportunity to demonstrate how you solved your existing/previous customers' challenges successfully.
Case studies focus on your audiences’ problems. Case studies are respected and sought because they are an easy way to link your company with your prospects. They help to bridge the gap between what your prospects know about your service and what they know about their own business needs.
A well-written case study will clearly lay out the challenges your client faced and the approach you took to solve them. The case study should act almost like a mirror – showing prospects how a similar customer benefited from buying your services. The more similar the prospect is to the customer in the case study, the more striking it will be.
Case studies enable your site to stand out as an authority to your audience & Google. A well-written case study really helps your business to shine. By paying attention to certain common situations experienced by your audience members will help you demonstrate that you understand your market. From an SEO perspective, including a case study on your website can boost your ranking in search engine results pages (SERPs) too.
BENEFITS OF CASE STUDIES
Case studies are an invaluable marketing tool and a core part of content marketing. Not only to do they highlight your past successes and demonstrate that you know how to solve your customers’ pain points, but they also make your brand stand-out as an authority on social media too. Plus, they help you to build deeper relationships with your existing customers as well as improve your product/service along the way.
And, as an added bonus, they’re excellent to use in sales decks.
⭐Builds trust & reputation
⭐Evidence product works
⭐Social proof
⭐SEO content for website
⭐Content for sales decks
⭐Insights improve products
⭐Strengthens relationships
HOW WE CAN HELP YOU
Writing case studies is harder and more time consuming than you think! Getting your customer to agree to an interview is just the first step of the challenge. Finding the time to interview them and writing the story up is another matter.
In our experience, we know that case studies can take up to 12 hours from start to finish. From researching the company and SEO search terms to creating tailor made questions. Liaising with the customer for an interview time as well as conducting the interview itself. Transcribing, writing the first draft, QC'ing and liaising with the customer for sign off and images is a lengthy process. Plus, creating social media copy and graphics too…
We can take away your pain. We'll do the heavy lifting for you:
⭐Research your customer & compose relevant questions
⭐Liaise with your customer to arrange the interview
⭐Conduct interview, record & transcribe
⭐Extract valuable information to create first draft
⭐Collaborate with your customer on sign off & images
⭐Create social media copy + visuals for you to promote
⭐Share valuable insights with your product team
CASE STUDIES AS A SERVICE
We have created a new 'Case Study As A Service' especially for you.
⭐Contract-free content
⭐Fast & reliable turn around
⭐Written by journalists
⭐Social media posts
We are experts at our craft. As trained British journalists we’re adept at asking the right questions to the right people. We’ll research your customer and create tailored questions which we will send to them in advance of the interview. Once on the call, our trained team will put your customers at ease, helping to keep the flow of conversation going. The meeting will be recorded and transcribed verbatim for your records.
That’s when the creative magic happens – we’ll carefully craft your customer’s story – focusing on the key benefits of your product and how it helped them.
Collaborating with your customer, we will turn the first draft into polished copy along with creating social media posts that you can use to promote the story. How to get started Start by asking your customers if they are willing to give you a short interview. Tell them that they will have full copy approval of the words we write before you publish their story.
All that we ask from you is:
An introduction to your customer, so we can interview them directly (you are welcome to join the discussion too). We'll do the rest.
Questions: We will tailor our questions to your customer and product & send them to your customer in advance of our call.
WE CAN GET YOUR FIRST CASE STUDY READY WITHIN TWO WEEKS OF YOU INTRODUCING US TO YOUR CUSTOMER. WHAT ARE YOU WAITING FOR?
Contact: [email protected]