Tag: Microsoft Partners
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Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

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Why we’ve chosen to partner with Pargentic, and what it means for Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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Can your content sound like yours and still be compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

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Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

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3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

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Why content + PR matter more than you think

Content and PR are no longer separate disciplines. In the Microsoft Partner world, they work best together helping you reach the right people in the specialist channels that shape opinion, build trust and move markets.

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Growing your Microsoft 365 ISV product in Europe: 5 things to get right

European organisations rely heavily on Microsoft 365, but they evaluate tools through a different lens: more risk-aware, more detail-driven and more focused on trust from the start. Here are five practical shifts that help your product land confidently in the region.

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Want to break into Europe? Here’s how content can help.

Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.

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Using content to scale your ISV in North America

Expanding into North America isn’t just about exporting your product it’s about exporting your story. In our latest blog, we share five practical lessons for Microsoft Partners ready to grow across the Atlantic.

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