Tag: copilot
BlogBright Star Content Marketing NewsISVMicrosoft PartnersMSPOriginal ThinkersPeopleUncategorizedUseful content




Selling Copilot: your content should offer help, not features

You can’t sell Copilot the way you sold Dynamics or a cloud migration. The licence goes to a person, not a project. So whether you’re chasing licence growth or keeping managed services clients close, your content has to sell help, not features and it starts with one decision.

→
Original Thinkers #9 Part 2: Leahanne Hobson on Copilot adoption and what users actually want to do first and the gap Microsoft Partners keep missing

Microsoft asked Leahanne Hobson to train 30,000 Copilot users, and the findings surprised even her. Most weren’t the enterprise technologists everyone expects. Part two of our Original Thinkers conversation on building a Copilot practice that earns well beyond the licence.

→
Original Thinkers #9 Part 1: Leahanne Hobson on the cost of Microsoft Partners doing nothing, and why just reselling licences leaves you competing on price

Reselling licences won’t sustain a Microsoft MSP much longer. In part one of our Original Thinkers conversation, Leahanne Hobson makes the case for the MSP AI business model: why the cost of doing nothing is your customer base, and how to sell outcomes instead of technology.

→
At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

→
AI took centre stage at ESPC25. But humans stole the show.

AI dominated the keynotes at ESPC25 but the moments that mattered most were unmistakably human.

→
Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)

EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.

→
It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

→