Tag: Pargentic

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All about the new ‘Paid Media with Multi-Touch Campaign’ requirements: the Microsoft Co-op change that’s retired “content-only” claims

“Paid Media with Multi-Touch Campaign” is the Co-op activity that’s replaced “Partner Website and Search Engine” from the end of July. A claim now needs paid media at its heart, plus at least two other activities run as one campaign. Here’s what changed, and how to keep your content claimable.

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Four weeks to spend your FY26 H2 Co-op funds. One case study buys you three wins

You’ve got four weeks to spend your FY26 H2 Co-op funds before they go back to Microsoft. The fastest way to put them to work? One case study that does three jobs.

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Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

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