Tag: Microsoft Partner marketing
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So many stakeholders, so little budget. Who should your ISV content target first?

Most ISVs know they need content for multiple stakeholders. Few know where to start. Here’s how to prioritise your content when budget is tight and the buying committee is anything but simple.

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Who are the real decision makers in a B2B software purchase?

Most ISV content is written for the end user. But the end user is rarely the one searching for a solution. The search is initiated by a champion or IT director tasked with finding an answer and before they can act, they have to convince a committee of people who haven’t done the research they have.

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SDC content strategy: Why your product team shouldn’t be writing the copy

The people who understand your product best are the worst possible people to explain it to buyers. Here’s why product-led ISV content is costing you trials, conversions and renewals.

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The three types of Microsoft Co-op funding spender — which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

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Microsoft Partner funding for marketing: How to free up budget for case studies & content

Harness Microsoft Partner funding to supercharge your marketing: discover how ECIF, MCI & co-marketing programmes can free up your budget for case studies, content & campaigns.

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

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Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

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3 ways to work with Bright Star

Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.

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