Tag: Microsoft Partner marketing
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Who’s actually in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Why we’ve chosen to partner with Pargentic, and what it means for Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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Microsoft Partner funding for marketing: How to free up budget for case studies & content

Harness Microsoft Partner funding to supercharge your marketing: discover how ECIF, MCI & co-marketing programmes can free up your budget for case studies, content & campaigns.

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3 ways to work with Bright Star

Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.

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Reality check: your customers don’t care about you or your company

Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.

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It’s Not AI or Us. It’s AI and Us

It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.

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Seven years on: The next chapter in Bright Star’s story

Seven years ago, when our youngest daughter started primary school,…

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5 content marketing strategies every Microsoft Partner should use

Marketing in the Microsoft Partner ecosystem isn’t easy. Customers are…

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