Tag: Microsoft Partner

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Using FY26 Co-op funds for content marketing

Turn your FY26 Co-op funds into content that drives results from strategy-led blogs, SEO optimised content, to campaigns that grow awareness of your Microsoft Partner business.

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What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-Op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

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AI took centre stage at ESPC25. But humans stole the show.

AI dominated the keynotes at ESPC25 but the moments that mattered most were unmistakably human.

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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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