Tag: Demand Generation

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What to include in a Copilot case study

Time saved used to win Copilot deals. Now it loses them. Microsoft’s EMEA market-intelligence lead told a room of Partners what a Copilot case study needs today, and it isn’t a feature list. Four things to include, and one metric to drop.

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If you’re selling Copilot, your content should tackle these four challenges

In the room at IAMCP, Microsoft told Partners what to sell next: not features, but fixes for the four problems that stall almost every Copilot rollout. Cost, skills, pricing and fear. Here’s the content that sells them, and how to make it pay for itself out of Co-op.

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All about the new ‘Paid Media with Multi-Touch Campaign’ requirements: the Microsoft Co-op change that’s retired “content-only” claims

“Paid Media with Multi-Touch Campaign” is the Co-op activity that’s replaced “Partner Website and Search Engine” from the end of July. A claim now needs paid media at its heart, plus at least two other activities run as one campaign. Here’s what changed, and how to keep your content claimable.

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The three types of Microsoft Co-op funding spender. Which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

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Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

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How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

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Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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Does your MSP qualify for Microsoft Co-op funding? How it’s earned and what determines the size of the pot

Most MSP marketers are told to spend the Microsoft Co-op. But do you know how it’s earned or what determines the size of the pot? Find out more in our blog.

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