Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.
Content and PR are no longer separate disciplines. In the Microsoft Partner world, they work best together helping you reach the right people in the specialist channels that shape opinion, build trust and move markets.
European organisations rely heavily on Microsoft 365, but they evaluate tools through a different lens: more risk-aware, more detail-driven and more focused on trust from the start. Here are five practical shifts that help your product land confidently in the region.
Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.
Expanding into North America isn’t just about exporting your product it’s about exporting your story. In our latest blog, we share five practical lessons for Microsoft Partners ready to grow across the Atlantic.
Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.
It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.
With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.
Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.
For nearly two decades at Microsoft, Laurie Pottmeyer has been…
