Tag: B2B content strategy
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SDC content strategy: Why your product team shouldn’t be writing the copy

The people who understand your product best are the worst possible people to explain it to buyers. Here’s why product-led ISV content is costing you trials, conversions and renewals.

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Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

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3 ways to work with Bright Star

Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.

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5 content marketing strategies every Microsoft Partner should use

Marketing in the Microsoft Partner ecosystem isn’t easy. Customers are…

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