What turns a clever solution or innovative service into something people genuinely care about?
It’s great content. The kind that connects what you do with what your customers need and tells your story in a way that feels authentic, relevant and memorable.
But finding the time, resources or right partner to make that happen… that’s often where things stall.
At Bright Star, we get it. You’ve got ambitious goals and limited hours. Maybe you’re producing content, but it’s hard to keep the quality consistent. Or maybe you’ve got big plans that never quite make it off the whiteboard. That’s why we’ve created three content marketing packages designed to meet you exactly where you are and help you move forward with clarity and momentum.
We’ve been helping Microsoft Partners, ISVs and SaaS businesses tell their stories since 2019. Our team of former journalists, strategists and digital marketers know how to turn complex technical ideas into engaging, accessible stories that people actually want to read.
We also understand the Microsoft Partner ecosystem — from co-marketing campaigns and optimised Marketplace listings to selling direct or the nuances of selling through reseller relationships. Whatever your route to market, our team will help you align with Microsoft’s roadmap whilst keeping your own brand identity, and giving your customers valuable content that positions you as a trusted voice.
Whether you’re just getting started or scaling at speed, there’s a Bright Star package built for where you are now.
Content Starter: Kick start your content programme
If you’ve got a brilliant product but your content hasn’t quite caught up, our Content Starter package will help you get your story straight and your content moving.
We find most partners struggle to start in the right place. Without a clear voice or message, even the best ideas sound scattered. That’s why we begin by helping you find your content sweet spot — the intersection between what you know and what your customers actually care about.
From there, we’ll help define your tone of voice, clarify your messaging, and build a ready-to-use set of SEO and AI-search optimised content for your blog and socials.
Best for: Microsoft Partners ready to move from ad-hoc, product-focused content to a customer-centric approach.
Includes:
- Tone of voice and messaging workshop
- SEO audit and keyword checklist
- A starter set of blogs, posts or case studies
- Editorial calendar setup and light-touch support
Timeframe: Three months
Case Study: Ichicraft – Finding their voice
Ichicraft, creators of a digital workspace for Microsoft 365, had a fantastic product but needed a clearer voice. Through our Starter package, we helped them define their tone, sharpen their strategy and build a set of ready-to-publish content. Within months, their marketing became sharper, more consistent and unmistakably Ichicraft.
“Bright Star knows the Microsoft 365 market and speaks our language. Their guidance and energy lifted Ichicraft’s marketing and made our days easier. The tone of voice they created helped us find our voice. Our content is now consistent, recognisable and true to Ichicraft.”
Reinier Smit, Co-founder, Ichicraft
Content Scaler: Give your content a boost
Your content programme is already running, but you’re finding it hard to maintain the momentum.
Our Content Scaler package helps you spot the gaps and build momentum. Maybe your case studies are dated, your experts aren’t being surfaced on the blog, or you’ve got email drip campaigns sitting in drafts. We’ll help you refresh what’s working, fill in what’s missing and keep your content pipeline flowing.
Best for: Microsoft Partners with a strong foundation who want to maintain consistency and quality at pace.
Includes:
- Content gap analysis and planning
- SEO strategy refinement
- New and refreshed blogs, eBooks and social content
- Light-touch ongoing support
Timeframe: Project-based, one-off or bundled
Case Study: Fresh Intranet – Scaling smart
Fresh Intranet already had a strong content foundation but needed an extra pair of hands to keep things moving. Through our Scaler package, we worked alongside their team to produce SEO-optimised blogs, webpages, eBooks and case studies that reflected their established voice and brand values, helping them stay visible and confidently themselves.
“I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content we need than explaining concepts. They’re easy to work with, nice to talk to, and their support means I can focus on the things I’m best at.”
David Bowman, Product Director, Fresh Intranet (Advania Group)
Content Collaborator: True partnership
With growth brings opportunity and chaos alike. You might be expanding into new regions, launching new services, or managing more campaigns than your in-house team can handle. That’s where our Content Collaborator package comes in. Our Collaborator package brings the structure and storytelling discipline that fast-growing marketing teams often lose in the rush.
We act as an extension of your marketing team, bringing strategy, creativity and editorial discipline to keep your content engine running smoothly. We’ll help refresh your strategy to match your growth plans, develop campaigns, manage your content calendar and make sure every piece lands on the right channel at the right time.
Best for: Microsoft Partners ready for a long-term partnership that delivers consistent, multi-channel content.
Includes:
- Strategy development and ongoing refinement
- Multi-channel content planning and delivery
- Editorial governance and reporting
- Regular creative direction and account management
Timeframe: Retainer, six months minimum
Case Study: Cloudwell – Collective collaboration
Cloudwell, a Microsoft 365 MSP and ISV partner, already had a busy marketing programme but needed help scaling their content output. Through our Collaborator package, we became an extension of their team, planning campaigns, creating SEO and AI-optimised content, and managing delivery across channels. Together, we’ve kept their content programme consistent, strategic and aligned with their growth.
“We’ve collaborated with Bright Star’s team for three years. They are a key player in our content marketing strategy. They create content that resonates with our audience and aligns perfectly with our services and solutions in the Microsoft 365 ecosystem. Their approach is a key factor in our continued growth.”
Pat McGown, MVP, Co-founder, Cloudwell
Why Bright Star?
We’re not a traditional agency. Our team of AI-trained journalists, strategists and digital creatives come from media outlets like The Guardian, BBC and ITVX, and we know how to craft stories that connect.
We blend newsroom discipline with Microsoft Partner insight. That means the content we create not only builds trust and authority but also aligns with Microsoft’s Demand Generation and Market Development priorities.
Many of our clients use Co-op funds to support this work, and we can help you ensure your campaigns are compliant and claim-ready, complete with the right proof-of-execution assets.
We don’t just deliver copy. We bring energy, curiosity and a strategic perspective to everything we create, helping you transform your expertise into content that drives trust, authority and engagement.
FAQs
Why choose Bright Star for content marketing?
We’re journalists first, marketers second — so storytelling comes naturally. Our team includes former writers and editors from the BBC, The Guardian and ITVX. We know how to craft engaging stories that connect with your Microsoft ecosystem audiences, whether you’re an MSP, ISV, or SaaS provider.
Have you worked with Microsoft Partners before?
Yes. We’ve been creating content for Microsoft Partners and ISVs since 2019. We’ve built long-term relationships with clients such as Ichicraft, Fresh Intranet and Cloudwell. We understand the Microsoft Partner world and know how to turn technical ideas into relatable, accessible stories that resonate with your customers.
Is your content AI-generated?
No. Every piece of content we produce is written by real people — experienced journalists and strategists who understand nuance and audience intent. We use AI tools where they add value, but never as a substitute for human creativity or insight. It’s not AI or us — it’s AI and us.
Do I need a big budget to work with Bright Star?
Not at all. We work with Microsoft Partners at all stages of growth. Our smaller packages — like Content Starter — are perfect for those testing the waters, while Content Scaler and Collaborator are ideal for growing and established teams. Whether you need a single project or an ongoing partnership, we’ll tailor our support to fit your budget and goals.
Do I have to commit long term?
No. You can start small with a short-term engagement or one-off project. Many of our long-standing clients began with a single brief and chose to stay with us because of the results. We pride ourselves on building lasting relationships based on trust and good work.
Ready to Get Started?
If you’re ready to make your content more consistent, confident and customer-focused — we’d love to help.
