Tag: Partner marketing
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Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

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Can your content sound like yours and still be compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

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What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-Op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

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AI took centre stage at ESPC25. But humans stole the show.

AI dominated the keynotes at ESPC25 but the moments that mattered most were unmistakably human.

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Want to break into Europe? Here’s how content can help.

Breaking into Europe? How Microsoft Partners can use content to build trust and accelerate European expansion, with practical steps for credibility, localisation, and collaboration.

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Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success

For nearly two decades at Microsoft, Laurie Pottmeyer has been…

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