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Tag: MSP Marketing


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The three types of Microsoft Co-op funding spender — which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

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What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

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Does your MSP qualify for Microsoft Co-op funding? How it’s earned and what determines the size of the pot

Most MSP marketers are told to spend the Microsoft Co-op. But do you know how it’s earned or what determines the size of the pot? Find out more in our blog.

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Reality check: your customers don’t care about you or your company

Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.

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