Tag: Microsoft Co-Op funding
BlogBright Star Content Marketing NewsISVMicrosoft PartnersMSPOriginal ThinkersPeopleUncategorizedUseful content




Selling Copilot to the C-suite: why Microsoft Partners need four stories, not one

“Outcomes, not features” is Microsoft’s FY27 message, but one message won’t sell Copilot to a CIO, a CEO, a CFO and a sceptical end user. Here’s how to tell the same story four ways, and why specific evidence wins every conversation.

→
The three types of Microsoft Co-op funding spender. Which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

→
Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

→
Can your content sound like yours and still be Co-op compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

→
What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

→
Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

→
Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

→
Does your MSP qualify for Microsoft Co-op funding? How it’s earned and what determines the size of the pot

Most MSP marketers are told to spend the Microsoft Co-op. But do you know how it’s earned or what determines the size of the pot? Find out more in our blog.

→
What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

→
Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

→