Tag: B2B content marketing

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Who’s actually in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

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Can your content sound like yours and still be compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

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