Tag: B2B content marketing
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Your partner network is only as strong as the content feeding it

Most ISVs think hard about recruiting partners. Few think about what those partners need to sell. Here’s why content is the most underleveraged part of any ISV partner network.

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An ISV founder spent three years mastering SEO. He got the product to page one. So why wasn’t anyone buying?

One ISV founder spent three years mastering SEO, built a content engine, and hit the top 10 on Google. Traffic came. Customers didn’t. Here’s what was missing.

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Can your content sound like yours and still be Co-op compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

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Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

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3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

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