Tag: B2B buying committee

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So many stakeholders, so little budget. Who should your ISV content target first?

Most ISVs know they need content for multiple stakeholders. Few know where to start. Here’s how to prioritise your content when budget is tight and the buying committee is anything but simple.

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Who are the real decision makers in a B2B software purchase?

Most ISV content is written for the end user. But the end user is rarely the one searching for a solution. The search is initiated by a champion or IT director tasked with finding an answer and before they can act, they have to convince a committee of people who haven’t done the research they have.

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