Microsoft Partner Demand Generation Partnership

A six-month programme, built around paid media so every campaign is Co-op claimable

For many established Microsoft Partners, investing in demand generation is a settled decision. The real question is how to run it consistently, without piling pressure on an in-house team. The Demand Generation Partnership gives you a structured six-month programme of executed campaign activity, with us working as an extension of your team, and paid LinkedIn boosting built into every cycle so your Co-op claims hold up.

How the paid boosting works

Microsoft’s rules now expect a paid element at the centre of a claimable campaign. The simplest way to meet that is to boost the organic content we’ve already created for you, on LinkedIn. Here’s how we run it:

☑️ You add your card to your own LinkedIn ad account and add us as a user. LinkedIn lets us manage your ad account without sharing logins, and we never see your card details.
☑️ You set a budget limit, so you stay in control of the spend.
☑️ We run the boosting against your campaign content and, at the end of each month, pull the platform report.
☑️ The spend sits on your card as your own direct expense. The report we hand you evidences the paid activity for your Co-op claim. You keep control of the spend and your card details never leave your own account. Microsoft gets a clean paper trail.

What we deliver

A rolling programme of executed demand generation content, planned and delivered in bi-monthly cycles, with paid LinkedIn boosting anchoring each campaign. A typical mix includes:

    • Microsoft-aligned insight content
    • One service-based campaign
    • One sector-based campaign
    • Supporting LinkedIn content, boosted to meet the paid-media requirement
    • A monthly execution report for your Co-op evidence
Microsoft funding awareness

The programme includes dedicated support from one of our strategic Microsoft Partner Specialists in the UK or US, who help reduce risk around Co-op eligibility and claims. They sense-check the campaign structure against current Microsoft Co-op guidance, support accurate representation of Microsoft solutions and workloads, and help you avoid common eligibility and wording issues. Each cycle, they help pull your documentation together, including the paid-media evidence, so your Co-op claim progresses smoothly.

Practical details
  • Investment: from $30,000 (plus your own LinkedIn ad budget, set and controlled by you)
  • Structure: six-month campaign programme
  • Delivery: planned monthly execution

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

Ready for a structured
content programme?

Let’s talk about campaigns built for Microsoft’s new Co-op rules.

Contact us