Microsoft Partner Campaign Accelerator

A three-month strategic demand generation campaign, built around paid media and designed to be Co-op claimable

As demand generation becomes more important for Microsoft Partners, cohesion is usually where things fall down. Disconnected assets, with a wandering tone and an unclear audience, are hard to use in sales conversations and hard to evidence when funding is reviewed. Microsoft’s updated Co-op rules raise the bar again: a claimable campaign now needs paid media at its centre. The Campaign Accelerator brings everything into one strategic campaign, with paid LinkedIn boosting built in from day one.

How the paid boosting works

Microsoft’s rules now expect a paid element at the centre of a claimable campaign. The simplest way to meet that is to boost the organic content we’ve already created for you, on LinkedIn. Here’s how we run it:

☑️ You add your card to your own LinkedIn ad account and add us as a user. LinkedIn lets us manage your ad account without sharing logins, and we never see your card details.
☑️ You set a budget limit, so you stay in control of the spend.
☑️ We run the boosting against your campaign content and, at the end of each month, pull the platform report.
☑️ The spend sits on your card as your own direct expense. The report we hand you evidences the paid activity for your Co-op claim. You keep control of the spend and your card details never leave your own account. Microsoft gets a clean paper trail.

What we deliver

One complete strategic demand generation campaign, with a service or sector focus agreed up front and executed end to end. Each campaign:

    • targets an agreed audience and their pain points
    • focuses on one Microsoft-aligned theme
    • supports a defined buying conversation
    • brings multiple content assets together to work as one
    • is boosted on LinkedIn to meet the paid-media requirement
    • is documented clearly for Proof of Execution, including the platform report
Microsoft funding awareness

The campaign includes dedicated support from one of our strategic Microsoft Partner Specialists in the UK or US, who help reduce risk around Co-op eligibility and claims. They sense-check the campaign structure against current Microsoft Co-op guidance, support accurate representation of Microsoft solutions and workloads, and help you avoid common eligibility and wording issues. At the end of the campaign they help pull your documentation together, including the paid-media evidence, so your claim moves as smoothly as possible.

Practical details
  • Investment: $18,000 (plus your own LinkedIn ad budget, set and controlled by you)
  • Delivery: typically 8–12 weeks
  • Format: fixed-scope demand generation campaign with paid LinkedIn boosting

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Ready to accelerate
your content journey?

Let’s talk about a campaign built for Microsoft’s new Co-op rules.

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