Blogging may have come a long way since the first #blogpost was published back in 1994. Yet, despite being widely used as a #marketing tool, it’s surprising how many are still getting it wrong.
Too often blogs are used by companies to publish ‘news’ or ‘all-about-me’ content rather than use the platform to help their customers. #Businessblogging should be all about serving the audiences’ needs.
Those that use the medium wisely reap the rewards:
⭐Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog (Demand Metric).
⭐Businesses that blog get 55% more website visitors than businesses that don’t (HubSpot).
⭐Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019 (HubSpot).
We’ve come up with a simple template to help you to use your blog more effectively.
? Always put your audience first – what are their biggest challenges?
? Research trends relating to your audiences’ need.
#️⃣ Research SEO keywords & phrases.
❓Interview one of your internal #subjectmatterexperts.
⭐Break up the text with headers, lists and images so it’s easy to scan-read.
? Add a CTA (call to action).
