3 ways to work with Bright Star
Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.
October 21st, 2025
Reality check: your customers don’t care about you or your company
Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.
October 20th, 2025
Why work with Bright Star Content Marketing?
Every Microsoft Partner has a story worth telling. We help you tell it well with journalist-crafted content that builds trust, drives engagement, and delivers results.
October 19th, 2025
Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)
EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.
October 14th, 2025
It’s Not AI or Us. It’s AI and Us
It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.
October 9th, 2025
Why Microsoft Partners can’t afford to settle for “AI slop”
With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.
October 6th, 2025
How to position your solutions, apps and AI agents in the new Microsoft Marketplace
Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.
October 2nd, 2025
How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho
Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.
October 2nd, 2025
Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”
Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.
September 15th, 2025
Why scale-up tech companies need a new SEO playbook in the age of AI
Discover the new SEO playbook for scale-ups in the AI era to build credibility, win citations, and get chosen by AI assistants, not just ranked in search.
