Forget ‘Authentic AI’. The future of content marketing is connection, not clicks
The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.
September 3rd, 2025
Seven years on: The next chapter in Bright Star’s story
Seven years ago, when our youngest daughter started primary school,…
August 29th, 2025
Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success
For nearly two decades at Microsoft, Laurie Pottmeyer has been…
August 28th, 2025
A guide to creating content gold from conferences like ESPC25
If you’re heading to an industry leading conference this year…
August 27th, 2025
5 content marketing strategies every Microsoft Partner should use
Marketing in the Microsoft Partner ecosystem isn’t easy. Customers are…
August 11th, 2025
Original Thinkers #3: Meet Kath Darlington MBE who reveals what truly drives ROI in B2B tech PR
B2B tech PR is no longer just about landing a…
July 31st, 2025
How to write content optimised for AI search
The way people search online is undergoing a seismic shift.…
July 31st, 2025
Original Thinkers #2: Meet GEO-content pioneer, Tom Salvat. With ChatGPT changing the rules of search, we asked him if your brand is still searchable.
ChatGPT and other large language models (LLMs) are rewriting the…
July 11th, 2025
What a 1928 television journal can teach today’s digital marketers about content
Yesterday, I visited the Museum of Brands in London’s Notting…
June 30th, 2025
In the age of generative AI, tone of voice will be your differentiator
Let’s face it, we’re living in peculiar times. Generative AI…
