November 4th, 2025

Spotlight on Silver: Ichicraft, bringing clarity to Microsoft 365 with Ichicraft Boards


Today we’re featuring ESPC Silver Sponsor Ichicraft in our Spotlight on Silver series. Creators of Ichicraft Boards, a focused digital workspace for Microsoft 365, we first collaborated with these guys earlier in the year. Find out more about their product in our latest Q&A.



November 3rd, 2025

Spotlight on Silver: panagenda, giving IT teams IT teams end-to-end visibility across the Microsoft 365 experience


In our series celebrating ESPC Silver Sponsors, we’re featuring panagenda, the team behind TrueDEM, a powerful digital experience monitoring solution for Microsoft 365.



November 3rd, 2025

Spotlight on Silver: Sintel Apps, making it easy to innovate in Microsoft 365


Our Spotlight on Silver series continues with its second feature — shining a light on fellow Silver Sponsor at ESPC 2025, Sintel Apps.



November 2nd, 2025

Spotlight on Silver: OnTime, making scheduling easy for teams everywhere


As part of our Spotlight on Silver series, we’re featuring OnTime — a Silver Sponsor of ESPC — helping teams simplify scheduling with smart, Microsoft 365-integrated group calendars.



October 27th, 2025

3 ways to work with Bright Star


Which content package will suit you? Starter, Scaler or Collaborator? Find out how Bright Star can support you at different stages of your growth.



October 21st, 2025

Reality check: your customers don’t care about you or your company


Your customers don’t care about your company, they care about their own goals. Here’s how Microsoft Partners can create content that actually matters and measure what works.



October 20th, 2025

Why work with Bright Star Content Marketing?


Every Microsoft Partner has a story worth telling. We help you tell it well with journalist-crafted content that builds trust, drives engagement, and delivers results.



October 19th, 2025

Original Thinkers #6: Meet Amy Dolzine, EY’s Microsoft 365 Copilot Activation Leader for the Americas, who says AI is going to make us all better communicators (and managers)


EY’s Amy Dolzine shares how AI and Microsoft 365 Copilot are helping people become clearer communicators and stronger leaders in the workplace.



October 14th, 2025

It’s Not AI or Us. It’s AI and Us


It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.



October 9th, 2025

Why Microsoft Partners can’t afford to settle for “AI slop”


With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.