It’s Not AI or Us. It’s AI and Us
It’s not AI or us — it’s AI and us. Bright Star combines human insight with AI tools to craft authentic, high-impact content for Microsoft Partners.
October 9th, 2025
Why Microsoft Partners can’t afford to settle for “AI slop”
With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.
October 6th, 2025
How to position your solutions, apps and AI agents in the new Microsoft Marketplace
Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.
October 2nd, 2025
How to turn technical content into stories people care about: Lessons from Microsoft MVP Sami Laiho
Learn how to transform complex technical Microsoft content into compelling stories people remember. Discover insights from Microsoft MVP Sami Laiho on turning features into narratives, framing positively, and inspiring action.
October 2nd, 2025
Original Thinkers #5: Meet world-renowned cyber-security expert Sami Laiho who warns when it comes to prepping for an attack, “don’t let perfect be the enemy of good.”
Discover how cyber-security expert Sami Laiho turns technical risks into empowering stories. Learn his 5 non-negotiables for IT teams and why ‘perfect’ mustn’t block progress in our latest Original Thinkers interview.
September 15th, 2025
Why scale-up tech companies need a new SEO playbook in the age of AI
Discover the new SEO playbook for scale-ups in the AI era to build credibility, win citations, and get chosen by AI assistants, not just ranked in search.
September 7th, 2025
Forget ‘Authentic AI’. The future of content marketing is connection, not clicks
The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.
September 3rd, 2025
Seven years on: The next chapter in Bright Star’s story
Seven years ago, when our youngest daughter started primary school,…
August 29th, 2025
Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success
For nearly two decades at Microsoft, Laurie Pottmeyer has been…
August 28th, 2025
A guide to creating content gold from conferences like ESPC25
If you’re heading to an industry leading conference this year…
