Author: Juliet Stott

Original Thinkers #7: Emily Mancini on communicating better inside Microsoft 365. From channel overload to clarity and where AI can genuinely help (without the hype)

Communicating well inside Microsoft 365 is rarely a tooling problem. It’s a thinking one, says Emily Mancini in our latest Original Thinkers Q&A.

What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.

Does your MSP qualify for Microsoft Co-op funding? How it’s earned and what determines the size of the pot

Most MSP marketers are told to spend the Microsoft Co-op. But do you know how it’s earned or what determines the size of the pot? Find out more in our blog.

What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

Half of UK Microsoft Partners unaware of available Co-op funds

Half of Microsoft Partners may be overlooking Co-op funds, typically worth around $6,000 and in some cases nearing $40,000, as stricter governance requirements influence marketing and funding decisions.

AI took centre stage at ESPC25. But humans stole the show.

AI dominated the keynotes at ESPC25 but the moments that mattered most were unmistakably human.

3 types of content that will still matter in an AI-first world

AI is changing how people find and consume information — but the content that truly builds trust is becoming more valuable, not less. This piece explores the three formats AI can’t replace: live experiences, meaningful communities, and high-quality human text.

Why content + PR matter more than you think

Content and PR are no longer separate disciplines. In the Microsoft Partner world, they work best together helping you reach the right people in the specialist channels that shape opinion, build trust and move markets.