Tag: Content marketing
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At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

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Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

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What Microsoft Co-op funding is actually for (and what it isn’t)

Not sure what Microsoft Co-Op funding is actually for? This calm explainer breaks down its intent, common misconceptions, and why some marketing activity feels eligible but still feels risky.

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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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How to position your solutions, apps and AI agents in the new Microsoft Marketplace

Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.

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Forget ‘Authentic AI’. The future of content marketing is connection, not clicks

The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.

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What a 1928 television journal can teach today’s digital marketers

Yesterday, I visited the Museum of Brands in London’s Notting…

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SaaS landing pages: How to create ones that convert

Landing pages are the heart of SaaS marketing. Whether you’re…

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What makes a good case study? Lessons from hundreds of real-world client stories

There’s an old saying in marketing: facts tell, stories sell.…

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Is the content working yet? Here’s how to spot the green shoots

You’ve been publishing blog posts, sharing updates on social, and…

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