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Tag: Content marketing


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Why Microsoft Partners can’t afford to settle for “AI slop”

With hundreds of thousands of Microsoft Partners competing for attention, sounding the same won’t cut it. Discover why AI-generated “slop” is holding brands back and how human-led content strategy helps Partners stand out in the Microsoft Marketplace.

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How to position your solutions, apps and AI agents in the new Microsoft Marketplace

Learn how to position your app, solution or AI agent in the new Microsoft Marketplace. This guide covers SEO, discoverability and content best practices to help Microsoft Partners increase visibility and sales.

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Forget ‘Authentic AI’. The future of content marketing is connection, not clicks

The future of marketing is connection. Learn how to move beyond chasing clicks to build real relationships through empathy, trust, and meaningful storytelling.

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What a 1928 television journal can teach today’s digital marketers

Yesterday, I visited the Museum of Brands in London’s Notting…

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SaaS landing pages: How to create ones that convert

Landing pages are the heart of SaaS marketing. Whether you’re…

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What makes a good case study? Lessons from hundreds of real-world client stories

There’s an old saying in marketing: facts tell, stories sell.…

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Is the content working yet? Here’s how to spot the green shoots

You’ve been publishing blog posts, sharing updates on social, and…

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If you can only invest in one form of content, make it case studies

Case studies should be a key pillar of your content…

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Tricks of the trade: Case studies

Finding and then getting people to talk is one of…

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How long does it take to write a blog post?

I’m frequently asked how long it takes to write a…

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