Tag: Content marketing
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How to position your app or AI agent on Microsoft Marketplace

Most Microsoft Marketplace listings are filled in once and never looked at again. Here’s how to write one that helps the right buyers choose you, and the mistakes we find again and again when we review them.

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Customer zero: your first Copilot case study should be about how you transformed your business

Case studies are the most persuasive content you can publish, and the hardest to get, because clients don’t always want their name on the story. Microsoft’s answer, from a recent IAMCP event: become customer zero. Transform your own business first, and make that your case study.

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What to include in a Copilot case study

Time saved used to win Copilot deals. Now it loses them. Microsoft’s EMEA market-intelligence lead told a room of Partners what a Copilot case study needs today, and it isn’t a feature list. Four things to include, and one metric to drop.

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If you’re selling Copilot, your content should tackle these four challenges

In the room at IAMCP, Microsoft told Partners what to sell next: not features, but fixes for the four problems that stall almost every Copilot rollout. Cost, skills, pricing and fear. Here’s the content that sells them, and how to make it pay for itself out of Co-op.

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All about the new ‘Paid Media with Multi-Touch Campaign’ requirements: the Microsoft Co-op change that’s retired “content-only” claims

“Paid Media with Multi-Touch Campaign” is the Co-op activity that’s replaced “Partner Website and Search Engine” from the end of July. A claim now needs paid media at its heart, plus at least two other activities run as one campaign. Here’s what changed, and how to keep your content claimable.

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Selling Copilot: your content should offer help, not features

You can’t sell Copilot the way you sold Dynamics or a cloud migration. The licence goes to a person, not a project. So whether you’re chasing licence growth or keeping managed services clients close, your content has to sell help, not features and it starts with one decision.

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Four weeks to spend your FY26 H2 Co-op funds. One case study buys you three wins

You’ve got four weeks to spend your FY26 H2 Co-op funds before they go back to Microsoft. The fastest way to put them to work? One case study that does three jobs.

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Bright Star builds trust with audiences. We don’t ‘just’ create content.

Content is the method. Trust is the outcome. Most agencies will talk about traffic, rankings, and engagement rates. Those things matter but none of them close deals on their own. Here’s how we think about what we do, who we’re for and, just as importantly, who we’re not.

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The three types of Microsoft Co-op funding spender. Which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

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Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

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