August 8, 2024

If you can only invest in one form of content, make it case studies

Case studies should be a key pillar of your content marketing strategy. You should aim to publish them regularly.

Why?

They’re the best way to show your prospects – through customer-centric storytelling – that your product/service works. Nine out of 10 people trust a customer’s opinion over what the business says about themselves.

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June 8, 2023

Tricks of the trade: Case studies

Finding and then getting people to talk is one of the hardest things about writing case studies. Read on to find out how to overcome this and other case studies challenges...

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