If you’re a Microsoft Partner, you’ve probably asked yourself a familiar question:
how do we stand out when everyone’s talking about the same things?

The truth is, great technology alone doesn’t open doors. It’s how you tell your story — clearly, consistently, and credibly — that builds trust with your customers, Microsoft sellers, and the wider Partner ecosystem.

That’s what we do at Bright Star.

Since 2019, we’ve helped Microsoft Partners across Finland, the Netherlands, Belgium, the US and the UK transform complex technology into confident storytelling. Our first client was Valo, part of Blue Meteorite in Jyväskylä — and we’ve been embedded in the Partner ecosystem ever since.

We know your world. We speak your language. And we make your content work as hard as you do.

We’re not an agency. We’re a partner.

Every Microsoft Partner we work with already has smart people, ideas and ambition. What they often lack is time — and a fresh pair of eyes.

That’s where we come in.

We’re trained journalists, not generic copywriters. We know how to listen, dig deeper, and find the angle that makes a story matter. We work alongside your in-house marketers and subject-matter experts to uncover insights, challenge assumptions, and craft content that connects.

“Bright Star produces high-quality content and provides valuable insights for building an effective content strategy, especially for software companies like ours aiming at international markets. Their deep knowledge of the Microsoft Partner Network has been particularly useful.”
— Jarmo Kuussinen, Head of Partnerships, Fresh Intranet

We don’t disappear after a brief. We become part of your process — an editorial partner who keeps your content machine running with curiosity and care.

Audience first. Product second.

Many Partners start from the product or service outwards. It’s understandable: you’ve built something brilliant. But here’s the thing, your customers don’t buy features; they buy outcomes.

So, we’ll help you flip that perspective. Who are you really talking to? What are they struggling with? What will make them stop scrolling?

That’s the media lens we bring — the audience-first approach that turns technical copy into human connection.

Making your content work harder

Whether your growth is powered by investment, bootstrapping or Microsoft Co-op funding, every pound counts.

Our background in journalism taught us a mantra we still live by: C.O.P.E — Create Once, Publish Everywhere.

One strong story should never live in one place.

A single customer case study becomes a blog, a LinkedIn post, a newsletter feature and a sales enablement deck. A thought-leadership piece evolves into an eBook or webinar.

We call it smart reuse. You’ll call it ROI.

“Juliet and the team at Bright Star are an excellent content partner. Always responsive, always providing high-quality content that hits the mark — but also just great people to work with.”
— Dan Sharp, Director, Mirus IT

For brands ready to go further, we champion our ‘Blog-to-Book’ approach — turning a blog series into a cost-effective downloadable eBook or whitepaper. It’s strategic publishing for scale-ups that need thought leadership fast.

Content marketing is not a silver bullet

As the godfather of content marketing Joe Pulizzi says, “Content marketing is a marathon, not a sprint.”

And he’s right.

Good content takes time to earn trust and compound impact. We don’t promise instant leads; we promise a steady, sustainable rhythm — the kind that builds visibility, reputation and long-term ROI.

“Working with Bright Star saves us valuable time while ensuring we get high-quality content that aligns with our business goals.”
— David Bowman, Product Director, Fresh Intranet

Making sense of Microsoft Co-op funding

If you have access to Co-operative Marketing Funds (Co-op), we’ll help you make the most of them. Whilst we’ll help you align your content, we don’t handle claims ourselves — but we can connect you with a specialist agency that does if needed.

Your Co-op funds can often be used for: blogs, thought-leadership, case studies, SEO-optimised web copy, email nurture campaigns, and social content promoting Microsoft solution areas like AI, Cloud, Security and Modern Work.

Used strategically, Co-op content amplifies your message and strengthens your Microsoft relationship.

Who we’re right for — and who we’re not

We work best with Microsoft Partners who already take marketing seriously — whether that’s a dedicated marketer, founder or small team that wants expert editorial support.

We’re a good fit if you:

• Have a budget and believe in building authority, not chasing quick wins.
• Have subject-matter experts we can collaborate with.
• Want a partner who not just understands Microsoft but your customers too.

We’re not the right fit if you’re looking for a full-service agency to run PPC or paid media campaigns. Our focus is storytelling — the strategic, human kind that makes all your marketing perform better.

Try us first

We offer trial periods through our Starter and Scaler packages, so you can experience how we work before making a long-term commitment.

It’s low-risk and high-value: a chance to see our process, meet our team, and judge the quality for yourself. Most of our long-standing clients began this way — one project, one story, one spark.

Questions we’re often asked

Choosing a content partner is a big decision. Here’s what Microsoft Partners usually want to know.

Why choose Bright Star for content marketing?

Because we’re journalists first. That’s makes us and our content different. Our team includes writers and editors trained at national media outlets — The Guardian, BBC, ITVX — who now apply that editorial discipline to Microsoft Partner marketing. We combine newsroom curiosity with deep sector knowledge, creating content that connects.

Have you worked with Microsoft Partners before?

Yes — since 2019. We’ve worked with ISVs, MSPs and SaaS companies including Valo, Fresh Intranet, Cloudwell, Mirus IT, Involv and Ichicraft. We understand how Partners grow, how Co-op works, and what content resonates across Microsoft’s ecosystem.

Is your content AI-generated?

No. We use AI tools to help with research or efficiency, but every piece of content is crafted by humans — by trained journalists who know how to think, not just prompt. As we like to say: it’s not AI or us — it’s AI and us.

Do I need a big budget to start?

No. Our Content Starter and Content Scaler packages are designed for smaller budgets or shorter engagements. Whether you need case studies, blogs or an eBook, we’ll help you make every pound work harder.

Do I have to commit long-term?

Not at all. You can begin with a trial or a single project. Many of our clients do — and stay because they see the difference. We’re as comfortable with one-offs as we are with ongoing partnerships.

What kinds of content can you create?

Anything that tells your story and moves your audience — blogs, case studies, whitepapers, newsletters, tone-of-voice frameworks, campaign assets, SEO-ready copy, social posts. And if you’re using Microsoft Co-op funds, we’ll help make sure your activities align.

How do we start?

Simple: get in touch. We’ll learn about your goals, audience, and growth plans, then recommend the right package — Starter, Scaler, or Collaborator — and start building momentum.

Why Bright Star?

• Because we know the Microsoft ecosystem.
• Because we bring the curiosity of journalists.
• Because we build content that performs — over time, not overnight.

We’re proud sponsors of this year’s ESPC 25, Europe’s largest SharePoint & Microsoft 365 conference, and we’re deeply connected to this community.

We’re small, agile, and invested. You’ll always know who’s writing your content and why.

And above all, we care.

Interested in working with us? Let’s talk about how Bright Star can help your Microsoft Partner business create content that connects, converts and lasts.