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The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

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Original Thinkers #9 Part 1: Leahanne Hobson on the cost of Microsoft Partners doing nothing, and why just reselling licences leaves you competing on price

Reselling licences won’t sustain a Microsoft MSP much longer. In part one of our Original Thinkers conversation, Leahanne Hobson makes the case for the MSP AI business model: why the cost of doing nothing is your customer base, and how to sell outcomes instead of technology.
Selling Copilot to the C-suite: why Microsoft Partners need four stories, not one

“Outcomes, not features” is Microsoft’s FY27 message, but one message won’t sell Copilot to a CIO, a CEO, a CFO and a sceptical end user. Here’s how to tell the same story four ways, and why specific evidence wins every conversation.
Original Thinkers #8: Per Werngren on betting big on Microsoft, the power of Partner networks and why you should never say ‘EMEA’

Five-time IAMCP president Per Werngren has spent decades building partner networks worth billions. He sits down with Juliet Stott to explain why specialising, recurring revenue and trusted partnerships beat going it alone.