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The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

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UK PM Burnham puts AI at the heart of its economy. Why Microsoft Partners need a content agency that’s already up to speed

Bright Star is the AI content agency that has spent seven years inside the Microsoft channel, and we’re already up to speed on where it’s heading.
Customer zero: your first Copilot case study should be about how you transformed your business

Case studies are the most persuasive content you can publish, and the hardest to get, because clients don’t always want their name on the story. Microsoft’s answer, from a recent IAMCP event: become customer zero. Transform your own business first, and make that your case study.
What to include in a Copilot case study

Time saved used to win Copilot deals. Now it loses them. Microsoft’s EMEA market-intelligence lead told a room of Partners what a Copilot case study needs today, and it isn’t a feature list. Four things to include, and one metric to drop.