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How to use your Co-op funds to build a demand generation engine.
Five-time IAMCP president Per Werngren has spent decades building partner networks worth billions. He sits down with Juliet Stott to explain why specialising, recurring revenue and trusted partnerships beat going it alone.
AI agents now research and shortlist Microsoft Partners before a buyer ever visits your site. Here’s how MSPs and ISVs can give them a reason to choose you. Build it from specific, evidence-rich content rooted in real expertise.
You’ve got four weeks to spend your FY26 H2 Co-op funds before they go back to Microsoft. The fastest way to put them to work? One case study that does three jobs.
