Simplebim

Challenge

With international expansion as a key objective, the Finnish SaaS BIM-tech company Datacubist needed a content partner to support its business objectives.

A growing team, with a new go-to-market strategy in place, Datacubist wanted to raise brand awareness in the reseller market and increase demand for demos and free trial from its Simplebim website.

Solution

Identified target market: Conducting extensive stakeholder interviews with the team and customers, Bright Star identified several key personas to target.

New content marketing strategy: Focusing on target personas and their challenges with BIM, Bright Star created a content program that included customers’ stories, email marketing and regular blogs.

Creating a community on social media: Bright Star introduced a social media program to increase brand awareness and engagement in the BIM community.

Results

Understanding of Finnish culture: With more than a decade working with Finnish scale-up tech companies, Bright Star was able to assimilate into Datacubist’s working culture.

Content advisors: Bright Star acts as an advisor and sounding board for Datacubist’s small marketing team.

Thought-leader blogs: Working closely with Datacubist’s experts, Bright Star’s journalists are able to ghost-write interesting, relevant and authentic thought leader content.

Increased engagement: Since working with Datacubist, we’ve tripled the number of followers on social media, increased the number of trials and demos taken directly, and increased engagement with