CASE STUDY

Fresh

Having worked in the M365/SharePoint intranet space for more than five years, Fresh benefits from Bright Star’s understanding and experience in its sector, meaning we could “hit the ground running” from the start.

Challenge

With new investment into its SharePoint intranet product, an expanding team and a rebrand, Fresh, by The Advania Group, needed a trusted content partner to help them reach new audiences and markets.

With stale web-content, limited case studies and minimal social media presence, Fresh’s marketing team needed an experienced Microsoft 365 content partner to support them with their growth plans.

We came on board, using our “Content Scaler” approach, helping their marketing team by filling in the content gaps and refreshing their site with new audience-focused content and pages.

Solution

Regular & relevant content: Working a month in advance, Bright Star creates audience and SEO-friendly blogs that attracts leads and drives traffic to the site.

Partner marketing support: With a new go-to-market strategy, Bright Star works closely with the partnership team to create content to support its objective of reaching new resellers across Europe & the US.

Results

Sector experience: Having worked in the M365/SharePoint intranet space for more than five years, Fresh benefits from Bright Star’s understanding and experience in its sector, meaning we could “hit the ground running” from the start.

Original content: With content created by experienced journalists, producers and creatives from the national media, Fresh benefits from original, researched and interesting audience-first content.

I have collaborated with the Bright Star team on the marketing of three different software brands. Bright Star produces high-quality content and provides valuable insights for building an effective content strategy, especially for software companies aiming at international markets. For us, their deep knowledge of the Microsoft partner network has been particularly valuable. This is where Bright Star truly shines!

Jarmo Kuusinen, Partnerships Manager
Fresh Intranet, An Advania Company Brand

I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content than explaining concepts. They’re easy to work with, and nice to talk to and the progress we’ve made means I now spend more time on the things I’m good at.

David Bowman, Product Director
Fresh Intranet, An Advania Company Brand

I have collaborated with the Bright Star team on the marketing of three different software brands. Bright Star produces high-quality content and provides valuable insights for building an effective content strategy, especially for software companies aiming at international markets. For us, their deep knowledge of the Microsoft partner network has been particularly valuable. This is where Bright Star truly shines!

Jarmo Kuusinen, Partnerships Manager
Fresh Intranet, An Advania Company Brand

I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content than explaining concepts. They’re easy to work with, and nice to talk to and the progress we’ve made means I now spend more time on the things I’m good at.

David Bowman, Product Director
Fresh Intranet, An Advania Company Brand

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