Fresh

Challenge

With new investment into its SharePoint intranet product, an expanding team and a rebrand, Fresh needed a trusted content partner to help them reach new audiences and markets.

The existing content was stale, with limited case studies and minimal social media presence, Fresh was looking for an experienced Microsoft 365 content partner to support them with their growth.

Solution

Strategic content: Conducting stakeholder interviews, Bright Star identified the business objectives and target audiences, creating a corresponding content strategy.

Regular & relevant content: Working a month in advance, Bright Star creates SEO-friendly blogs, eBooks and social media posts to help attract leads and drive traffic to the site.

Partner marketing support: With a new go-to-market strategy, Bright Star works closely with the partnership team to create content to support its objective of reaching new resellers across Europe & the US.

Content partnership: Working closely Fresh, Bright Star has become an integral extension of the marketing team.

Results

Sector experience: Having worked in the M365/SharePoint intranet space for more than five years, Fresh benefits from Bright Star’s understanding and experience in its sector, meaning we could “hit the ground running” from the start.

Original content: With content created by experienced journalists, producers and creatives from the national media, Fresh benefits from original, researched and interesting audience-first content.