CASE STUDY

Fresh

When Fresh entered a period of growth and change: new investment, a rebrand, and international ambition – content needed to keep pace without becoming a liability.

Bright Star supported Fresh during this transition by helping clarify its value, strengthen its messaging, and create content the team could confidently stand behind as the business evolved.

Challenge

With new investment in its SharePoint intranet product, an expanding team, and a full rebrand, Fresh (part of the Advania Group) needed its content to do more than keep up.

The challenge wasn’t activity. It was credibility.

Fresh had strong capability, but:

Website content no longer reflected where the product or business was heading
Case studies were limited and difficult to reuse in sales conversations
Social presence was minimal, making it harder to build visibility in new markets

As Fresh prepared to reach new audiences — including internationally — the marketing team needed a content partner who understood the Microsoft ecosystem and could help them clarify their value

Solution

Bright Star worked alongside the Fresh marketing team during a period of growth and change, helping rebuild content around audience understanding and decision support rather than output alone.

Our approach focused on:

Refreshing core website content so it clearly explained Fresh’s intranet expertise and use cases
Creating consistent, audience-focused blogs and guides that supported SEO while remaining genuinely useful
Supporting partner marketing with content designed to help Fresh reach new resellers across Europe and the US

Throughout the engagement, the focus was on helping Fresh say the right things — in a way sales teams could stand behind and reuse — rather than treating content as a volume exercise.

Results

Expansion into new markets
Content was repositioned to support Fresh’s growth in the US, helping the brand speak confidently to a new audience without losing clarity.
Faster impact through sector experience
With more than five years’ experience in the Microsoft 365 and SharePoint intranet space, Bright Star was able to contribute immediately — without lengthy onboarding or re-education.
Original, audience-first content
Content was created by experienced journalists and producers, resulting in work that was researched, thoughtful, and clearly differentiated from generic partner marketing.

I have collaborated with the Bright Star team on the marketing of three different software brands. Bright Star produces high-quality content and provides valuable insights for building an effective content strategy, especially for software companies aiming at international markets. For us, their deep knowledge of the Microsoft partner network has been particularly valuable. This is where Bright Star truly shines!

Jarmo Kuusinen, Partnerships Manager
Fresh Intranet, An Advania Company Brand

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Marketing Director
Fresh Intranet, An Advania Company Brand

I have collaborated with the Bright Star team on the marketing of three different software brands. Bright Star produces high-quality content and provides valuable insights for building an effective content strategy, especially for software companies aiming at international markets. For us, their deep knowledge of the Microsoft partner network has been particularly valuable. This is where Bright Star truly shines!

Jarmo Kuusinen, Partnerships Manager
Fresh Intranet, An Advania Company Brand

I value Bright Star’s experience and knowledge of our sector. This means we spend more time creating the right content than explaining concepts. They’re easy to work with, and nice to talk to and the progress we’ve made means I now spend more time on the things I’m good at.

David Bowman, Product Director
Fresh Intranet, An Advania Company Brand

Would you like to have similar results?

Let’s talk about how we can help you grow your brand, secure recognition, and create content that converts.

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