Cloudwell

Challenge

As a fast-growing Microsoft 365 services and product business, Cloudwell was building momentum — new apps, new clients, and increasing demand — without a dedicated in-house marketing team.

The challenge wasn’t ambition. It was capacity and focus.

With outdated blog content, limited social presence, and no clear content strategy in place, Cloudwell needed marketing support that could keep pace with the business and continue to do so, without distracting technical leaders from delivery.

They were looking for a Microsoft 365 content partner who could bring consistency, judgement, and practical execution — not just activity.

Solution

Bright Star works closely with Cloudwell’s founding partners as a long-term content partner, providing ongoing, strategic support that reflects how the business actually operates.

The focus has been on:

• Clarifying priorities, so content supports commercial goals rather than creating noise

• Providing reliable delivery, acting as an extension of the team rather than an external supplier

• Building momentum over time, through consistent, audience-relevant content across channels

This collaborative approach allows Cloudwell’s leadership to stay focused on product and services, while marketing activity continues steadily in the background.

Consistent, insight-led content

Bright Star produces regular blog content shaped around the needs of Cloudwell’s core audience of Microsoft 365 licence holders. Over time, this has strengthened Cloudwell’s visibility within the Microsoft ecosystem and continues to reinforce its position as a trusted partner.

Email marketing that supports real commercial conversations

By segmenting Cloudwell’s customer database and introducing targeted monthly campaigns, content supports both app adoption and services growth. The newsletter regularly leads to new project conversations.

Increased reach without added burden

Content is repurposed thoughtfully across social channels, ensuring Cloudwell stays visible and top of mind without placing additional demands on the internal team.

Marketing that leadership can link to growth

Cloudwell’s leadership has publicly recognised marketing — including content, email, and social — as an ongoing contributor to revenue growth, even during periods of wider economic uncertainty.