Cloudwell

Challenge

A fast-growing team of busy Microsoft 365 IT services providers and product developers with a portfolio of apps, new clients and no dedicated in-house marketing team, Cloudwell needed help.

With out-dated content on its blog, limited social media presence and no content strategy in place, Cloudwell was looking for an experienced Microsoft 365 content partner to help drive its content marketing program.

Solution

Marketing strategy: Working closely with the founding partners, Bright Star created a content and social media strategy aligned with Cloudwell’s business objectives.

Out-sourced marketing support:  As time poor techies, Cloudwell needed Bright Star to create and carry out a content marketing plan that incorporated email marketing (creation and distribution), original thought leader blogs, case studies and social media posts.

Results

Regular blog content: Bright Star’s team produces regular thought-leader blog content relevant to Cloudwell’s target audience of Microsoft 365 licence holders.

Email marketing: With a deep database of customer contacts, Bright Star introduced monthly segmented email campaigns – upselling services to app customers and apps to services customers – seeing app sales increase by 20%.

Increased presence on social media platforms: Using our C.O.P.E (create once, publish everywhere) strategy, Bright Star dissects blogs and case studies to create original and thought-provoking social media posts, increasing engagement with the brand.