Cloudwell

Challenge

A fast-growing team of busy Microsoft 365 IT services providers and product developers with a portfolio of apps, new clients and no dedicated in-house marketing team, Cloudwell needed help.

With out-dated content on its blog, limited social media presence and no content strategy in place, Cloudwell was looking for an experienced Microsoft 365 content partner to help drive its content marketing program.

Using our “Content Collaborator” approach, we stepped in and hit the ground running. Working in partnership with Cloudwell’s team for over three years, our content continues to help drive growth and new business opportunities.

Solution

Marketing strategy: Working closely with the founding partners, Bright Star has created a content and social media strategy aligned with Cloudwell’s business objectives and target audiences’ needs.

Out-sourced marketing support: As time poor techies, Cloudwell relies on Bright Star’s team to create and carry out a content marketing plan that incorporates email marketing (creation and distribution), original thought leader blogs, case studies and social media posts.

Regular blog content
Bright Star’s team produces consistent, insight-led blog content shaped around the needs of Cloudwell’s core audience of Microsoft 365 licence holders. This steady drumbeat of helpful content has strengthened Cloudwell’s reputation in the Microsoft ecosystem and supported long-term growth.

Email marketing that drives real opportunities
Building on Cloudwell’s deep customer database, Bright Star introduced segmented monthly email campaigns — upselling services to app customers and apps to services customers. These campaigns not only contributed to a 20% uplift in app sales, but also generated direct new business opportunities. In one instance, a stakeholder replied to a newsletter asking whether Cloudwell could build an AI agent for their organisation — a conversation that developed into new project work.

More reach and recognition through social content
Using our C.O.P.E. (create once, publish everywhere) strategy, Bright Star repurposes blogs, case studies, and internal expertise into original, thought-provoking social posts. This has increased Cloudwell’s visibility, strengthened its standing as an AI and Microsoft 365 leader, and ensured the team stays top-of-mind with prospects.

A proven contributor to Cloudwell’s growth trajectory
Cloudwell’s leadership have publicly recognised that their marketing investments, including content, social, and email — are directly supporting revenue growth. Even in a time of global economic uncertainty, Cloudwell is still growing, with the team attributing that resilience to the momentum created by consistent content and marketing activity.