Download the eBook

The Smartest Way to Invest Your Microsoft Co-op Funds

How to use your Co-op funds to build a demand generation engine.

The three types of Microsoft Co-op funding spender — which one are you?

We’ve identified three types of Microsoft Co-op spender. The safe spender, the last-minute spender, and the strategic investor. Which one are you?

Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

Using FY26 Co-op funds for content marketing

Turn your FY26 Co-op funds into content that drives results from strategy-led blogs, SEO optimised content, to campaigns that grow awareness of your Microsoft Partner business.