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Microsoft Partner Content Starter

Kick start your content

Content marketing isn’t about just ‘creating content’. It’s about creating content with a purpose. We’ll begin by working with you and your experts to identify your content “sweet spot” – the intersection between your know-how and your customers’ needs. This will form the basis on your content strategy.
Next, we’ll help you to hone your audiences and how you want to speak to them, so that all your content pieces are recognisably yours and speak directly to your customers’ pain points.
We’ll then create a ready-made package of SEO and AI-search optimised content for your blog and socials that you can plug play when you’re ready to begin.

Best for:

Microsoft Partners ready to move from ad-hoc product-focused content to a customer-centric approach.

Includes:

  • Advice on content strategy
  • Tone of voice and messaging direction
  • SEO keyword audit and checklist
  • A starter set of SEO-optimised blogs, social posts, or case studies (for up to 2 months)
  • Editorial calendar setup
  • Light-touch scheduled support from our team.

Time frame: Three-month engagement.

“Bright Star knows the Microsoft 365 market and speaks our language. Their guidance and energy lifted Ichicraft’s marketing and made our days easier. The tone of voice Bright Star created helped us find our voice. Our content is now consistent, recognizable, and true to Ichicraft. Thank you, Juliet, and team for going the extra mile to get our content started.”

Reinier Smit, Co-founder, Ichicraft

Case Study: Ichicraft – Finding Their Voice

When the team behind Ichicraft Boards – a digital workspace built for Microsoft 365 – came to us, they had a brilliant product but needed a clearer voice and stronger content direction.

Through our Content Starter package, we helped them lay the groundwork for confident, consistent marketing. We began with a light-touch content strategy and tone of voice framework that captured Ichicraft’s personality – precise, playful and professional. A focused SEO audit and editorial calendar set them up to grow with purpose.

Next came a library of ready-to-publish blogs, social posts and case studies, designed to boost visibility and nurture their Microsoft partner network.

Within months, Ichicraft had a new distinctive voice, a steady flow of content, and the tools to keep building momentum.


Ready to kick-start your content journey?

Let’s talk about creating purposeful content that’s ready to go.

Contact us