I am the founding director of Bright Star Content Marketing Agency Ltd. We create audience-first content using a blend of traditional journalism and branded marketing.
We use our editorial and storytelling skills, combined with our marketing know-how, to create compelling, result-focused content that drives leads and conversions.
My background and experience:
I began my career at The Guardian, and have written articles on a range of topics including personal finance, consumer issues, and marketing trends. I was the Contributing Editor for The Content Council, based in NYC, for three years, and in that time interviewed more than 100 content marketing thought-leaders.
I've been a journalist for more than 20+ years and have been in the content marketing world for more than 10 years. I have written about content marketing trends for the Finnish tech company Flockler, and the Minnesotan content marketing agency MSP-C.com. I have also written for Econsultancy and Advertising Week Europe & New York.
I now write audience-first copy for a range of Microsoft Partners and tech companies. Contact me for current references.
My work endorsed by The Guardian's former Money editor Patrick Collinson:
"Juliet Stott joined us in 1999 and swiftly became a vital contributor to the team producing the newspaper's award-winning money and consumer section.
While at The Guardian, Juliet undertook her NCTJ journalist certificate and wrote with skill and professionalism on a wide range of issues. This naturally involved all the usual demands that a top national newspaper expects - such as meeting tight deadlines, researching stories thoroughly and rigorously checking facts.
But Juliet also excelled in bringing her creative imagination to tasks at hand. All journalists learn how to write a story, but the ones who stand out, such as Juliet, are those who uncover new angles, brainstorm ideas and suggest new and unconventional ways to approach a topic.
Juliet was always one of our section's top 'ideas people' and it was a sad day when she left us in 2004."
Find out how you can use my journalistic skills in your marketing copy.
Email me at [email protected]