Find your voice
One hour a month with one of our journalists. A long-form thought leadership blog and LinkedIn posts, written in your voice, published under your name, and built entirely from what you actually know.
You have plenty to say. What you probably don’t have is the time to write it down, or the confidence to put it in front of an audience. Often both.
We’re trained journalists from the Guardian, the BBC, and ITVx. We do the interviewing, the shaping, and the writing — a thought-leadership blog and LinkedIn posts that sound like you, because they start with what you actually said. The content goes out. The credit is yours.
Step 1 — We define your point of view
Before a word gets written, we need to understand who you’re talking to, what you want to be known for, and how you want to sound. Not a brand guidelines exercise — a genuine conversation about your perspective and what makes it worth following.
Step 2 — One hour a month with one of our journalists
Every month, you sit down with a Bright Star journalist for an informal video interview. We ask the questions, probe the ideas, and do the listening. You just talk. That conversation becomes the source material for everything else.
Step 3 — We turn it into a month of content
Our team writes everything from that interview — one long-form thought leadership piece, ready to publish on your personal blog, Substack, or company website, and eight short-form LinkedIn posts designed to drive your audience back to it. We also produce two graphics to accompany the social posts. You review, give your feedback, and once you’re happy, we schedule everything to go out across the month.
Step 4 — We help you show up in the right conversations
Publishing is the start, not the end. We’ll advise on how to engage with comments and build real relationships in your field — practical guidance on where your time is best spent, not a social media playbook.
Step 5 — We learn what works and go deeper
Every month we review your performance data — what’s landing, what’s not, and what that tells us going into the next interview. Each session gets sharper because of the last.
Rachael Gingles
Managing Director, AgileCadence
Rachael Gingles
Managing Director, AgileCadence
Rachael Gingles
Managing Director, AgileCadence
Rachael Gingles
Managing Director, AgileCadence
That’s entirely your call. The long-form piece is yours to publish wherever makes most sense for you — your personal blog, your Substack, or your company website. We write and deliver it; you decide where it lives. The LinkedIn posts we create alongside it are designed to drive your audience back to it, wherever that is.
Your personal profile. There’s a reason for this: audiences follow people, not logos. Company pages have their place, but if you want to build genuine authority in your market, it starts with your name on it.
We’ll be straight with you: thought leadership content builds over time, not overnight.
The first three months are about establishing your voice and building a baseline — comments, profile visits, engagement metrics.
From months three to nine, you’ll typically start to see real traction from your LinkedIn presence.
After nine months, most clients are generating steady inbound interest, and their name starts to carry real weight in the conversations that matter.
Monthly subscription, one month’s notice. We don’t lock you in — but we’ll be honest: you’ll need at least six months to see meaningful results. Thought leadership is a long game.
At the start: a 1.5-hour strategy session (once only). Each month: one hour for the recorded interview.
Beyond that, engaging with your audience — commenting, expanding your network — is optional but worthwhile. Clients who do it typically see 3–5x better results. Most set aside around 60 minutes a week.
We either connect your LinkedIn account to a scheduling tool or we schedule directly into your personal LinkedIn account. Once you’ve reviewed and approved the content, we handle the publishing directly from there.
It won’t — because it starts with what you actually said. Every piece is built from your interview. In the first few months, we refine based on your feedback. Over time, we build a library of published content that makes each subsequent piece more accurate to your voice, not less.
Yes. If you have the time and the discipline to do it consistently — we’d encourage you to try. Most people find the consistency part harder than they expected. That’s usually when they come to us.
Billed monthly. Cancel with one month’s notice.
