Microsoft Partner Demand Generation Partnership

A six-month programme designed to be Co-Op claimable

For many established Microsoft Partners, the question isn’t whether to invest in Demand Generation. It’s how to run it consistently, without creating unnecessary pressure on your in-house team.

The Demand Generation Partnership provides a structured six-month programme of executed campaign activity, where we work as an extension of your team.

What we deliver

A rolling programme of executed Demand Generation campaign content, planned and delivered in bi-monthly cycles.

This typically includes a considered mix of:

  • Microsoft-aligned insight content
  • One services-based campaign
  • One sector-based campaign
  • Supporting LinkedIn content
Microsoft funding awareness

The programme includes dedicated support from our strategic partner, Pargentic, Microsoft Partner Specialists who help reduce risk around co-op eligibility and claims.

They sense-check the campaign structure against Microsoft Co-op guidance, support accurate representation of Microsoft solutions and workloads, and help avoid common eligibility or wording issues. At the end of the campaign, they also support claim documentation — helping your Co-Op claim progress as smoothly as possible.

Practical details
  • Investment: from $25,000
  • Structure: six-month campaign programme
  • Delivery: planned monthly execution

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

I see Juliet and Bright Star as an extension of our internal marketing team. We work collaboratively and towards a joint goal. Above all, the Bright Star team are a joy to work with. They reflect our own values and are supporting our journey as we grow.

Rachael Gingles, AgileCadence

Ready for a structured
content programme?

Let’s talk about creating
Co-Op friendly content that’s claimable.

Contact us