Microsoft Partner Campaign Accelerator

A three-month strategic Demand Generation campaign, designed to be Co-Op claimable

As Demand Generation becomes more important for Microsoft Partners, cohesion tends to become the issue. Disconnected assets, with a varying tone of voice and unclear audience, are harder to use in sales conversations, harder to evidence clearly when funding eligibility is reviewed.

Our Campaign Accelerator is designed to bring content together into one clear, strategic campaign.

What we deliver

One complete strategic Demand Generation campaign, service or sector focus agreed up front and executed end to end.

Each campaign:

  • targets an agreed audience and their pain points
  • focuses on one Microsoft-aligned theme
  • supports a defined buying conversation
  • includes multiple content assets designed to work together
  • is documented clearly for Proof of Execution
Microsoft funding awareness

The campaign includes dedicated support from our strategic partner, Pargentic, Microsoft Partner Specialists who help reduce risk around co-op eligibility and claims.

They sense-check the campaign structure against Microsoft Co-op guidance, support accurate representation of Microsoft solutions and workloads, and help avoid common eligibility or wording issues. At the end of the campaign, they also support claim documentation — helping your co-op claim progress as smoothly as possible.

Practical details
  • Investment: $15,000
  • Delivery: typically 8–12 weeks
  • Format: fixed-scope Demand Generation campaign

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Bright Star supported us for several years with end-to-end content creation, from blogs and guides to social, email and website content. Juliet and her team took a marketing-first approach, staying close to audience needs and market trends while proactively suggesting content ideas that aligned with our objectives. Their work helped strengthen the consistency and effectiveness of our messaging, and they felt like a trusted extension of our marketing team throughout the partnership. I’d happily recommend them to any organisation looking for a thoughtful, reliable content partner.

Lydia Deboub, Fresh, an Advania company

Ready to accelerate
your content journey?

Let’s talk about creating
Co-Op claimable content.

Contact us