Microsoft Partner Content Scaler

A Demand Generation campaign, designed to be Co-Op claimable

For many Microsoft Partners, the challenge isn’t defining the offer. It’s making it land in sales conversations.

So, if you have a clear Microsoft proposition, but need a set of coherent marketing assets to help support sales, our content Scaler package exists for that moment.

What we deliver

A package of Microsoft-aligned Demand Generation assets for a single campaign, planned and executed around one service or sector focus:

  • a coordinated set of live assets for your website and LinkedIn
  • content sales teams can reuse

The exact content mix is agreed up front, based on your offer, specialism, and existing sales material but could include:

  • Thought leader blogs (Top of funnel/Myth Buster/Mid-Funnel)
  • A case study (proof content)
  • Landing page + a dowloadable
  • Socials posts + social media graphics
How delivery works

You’ll have a single point of contact throughout who will:

  • conduct an in-depth discovery to confirm focus, target audience and tone of voice
  • align messaging to Microsoft Demand Generation expectations
  • co-ordinate all content production to ensure it’s delivered on time.
Microsoft funding awareness

We will deliver content that is targeted, compliant, and fit to be claimed. You also have access to our strategic partner Pargentic, the Microsoft Partner Specialists, who will work alongside you to ensure all Microsoft solution and workloads requirements are met and clearly represented, and that any common eligibility and wording issues are avoided. They will help ensure your co-op claim is approved as quickly as possible.

Practical details
  • Investment: $5,000
  • Delivery: typically 4–6 weeks
  • Format: fixed-scope Demand Generation package

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Bright Star’s team excel in creating content that resonates with our audience, aligning perfectly with our services and solutions in the Microsoft 365 ecosystem. Their content strategy approach has been a key factor in our continued growth.

Pat McGown, MVP, Cloudwell

Ready to start
scaling your content?

Let’s talk about creating
Co-Op claimable content that’s ready to use.

Contact us