Microsoft Partner Demand Generation Starter Package

A small, paid-anchored campaign built for Microsoft’s new Co-op rules

Microsoft has changed its Co-op rules. A claimable demand generation campaign now needs a paid media element at its heart. Content on its own no longer meets the bar. The Starter Package is the simplest way to meet that: a focused set of Microsoft-aligned content, boosted on LinkedIn, with the platform evidence your claim now requires.

For many Microsoft Partners, the hard part of using Co-op funding is knowing where to start. The Starter Package exists for that moment. It gives you a compact, Microsoft-aligned campaign you can put to work straight away, built from the outset to satisfy the paid-media requirement.

What we deliver

A set of Microsoft-aligned demand generation assets, ready to publish, with paid LinkedIn boosting to anchor the claim and a clear URL for Proof of Execution.

Choose from:

  • Two Microsoft-focused blog articles (800–1,000 words) + 8 social posts + 2 graphics, aligned to a specific workload, solution or theme, or
  • One sector or service-based case study + 3 social posts + 3 branded quote templates.

Whichever you choose, we boost the social content on LinkedIn so your campaign carries the paid element Microsoft now expects.

How the paid boosting works

Microsoft’s rules now expect a paid element at the centre of a claimable campaign. The simplest way to meet that is to boost the organic content we’ve already created for you, on LinkedIn. Here’s how we run it:

☑️ You add your card to your own LinkedIn ad account and add us as a user. LinkedIn lets us manage your ad account without sharing logins, and we never see your card details.
☑️ You set a budget limit, so you stay in control of the spend.
☑️ We run the boosting against your campaign content and, at the end of each month, pull the platform report.
☑️ The spend sits on your card as your own direct expense. The report we hand you evidences the paid activity for your Co-op claim. You keep control of the spend and your card details never leave your own account. Microsoft gets a clean paper trail.

How delivery works

You’ll have a single point of contact throughout, who will help with:

  • a short discovery to confirm focus
  • messaging anchored to Microsoft demand generation expectations
  • content written for publication
  • one structured review round
  • set-up and management of the LinkedIn boosting, plus your end-of-month report
Microsoft funding awareness

We deliver content that’s targeted, compliant and fit to be claimed, now with the paid-media anchor the rules require. You can also speak to one of our strategic Microsoft Partner Specialists in the UK or US, who can advise on your Co-op claim and check it against the current guidance.

Practical details
  • Investment: $3,000 (plus your own LinkedIn ad budget, which you set and control)
  • Delivery: typically 2–3 weeks
  • Format: fixed-scope demand generation campaign with paid LinkedIn boosting

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Juliet and the team at Bright Star are an excellent content partner for the marketing team here at Mirus. Always responsive, always providing high quality content that hits the mark, but also just great people to work and collaborate with.

Dan Sharp, Mirus-IT

Ready to kick-start
your content journey?

Let’s talk about creating
Co-op claimable content that’s ready to use and built for Microsoft’s new Co-op rules.

Contact us