Author: Juliet Stott

Microsoft Co-op funding: why so much of it gets left on the table

Many Microsoft Partners qualify for Co-op funding but hesitate to use it due to Partner Centre complexity and perceived risk.

Using FY26 Co-op funds for content marketing

Turn your FY26 Co-op funds into content that drives results from strategy-led blogs, SEO optimised content, to campaigns that grow awareness of your Microsoft Partner business.

Microsoft Partner funding for marketing: How to free up budget for case studies & content

Harness Microsoft Partner funding to supercharge your marketing: discover how ECIF, MCI & co-marketing programmes can free up your budget for case studies, content & campaigns.

How Microsoft Partners can use Co-op funding for content marketing

Co-op funding feels risky for many Microsoft Partners. In conversation with Rob Smith of Pargentic, we explore how to use it for content marketing without stress or surprises.

At Microsoft AI Tour London, the most persuasive thing wasn’t a feature. It was a case study.

At Microsoft AI Tour London, Satya Nadella skipped the benchmarks and went straight to case studies. Here’s what that means for Microsoft Partners — and how to use your Co-Op funds to build content that actually closes deals.

Why we’ve chosen to partner with Pargentic, and what it means for UK Microsoft Partners we work with

Find out why we’ve partnered with Pargentic and how together we’re reducing Co-op funding risk for Microsoft Partners.

Can your content sound like yours and still be Co-op compliant with Microsoft Co-op Funding rules?

Microsoft Co-op marketing compliance doesn’t mean sounding like Microsoft. This post explains how tone of voice, generic Partner Centre content, and claims really work.

Original Thinkers #7: Emily Mancini on communicating better inside Microsoft 365. From channel overload to clarity and where AI can genuinely help (without the hype)

Communicating well inside Microsoft 365 is rarely a tooling problem. It’s a thinking one, says Emily Mancini in our latest Original Thinkers Q&A.

What Microsoft Co-op funds can actually be spent on: a guide for MSP marketers

Your company has earned Microsoft Co-op. Here’s what you’re actually allowed to spend it on.

Who’s in charge of your Co-op funds? (Here’s a clue: if you’re reading this, it should be you)

MSP marketer with no budget left? There may be money you don’t know about. Here’s how to find your Microsoft Co-op funds and invest them wisely.