Seven years on: The next chapter in Bright Star’s story
Seven years ago, when our youngest daughter started primary school,…
August 29th, 2025
Original Thinkers #4: Meet Laurie Pottmeyer, the community builder who helped shape Microsoft Teams’ global success
For nearly two decades at Microsoft, Laurie Pottmeyer has been…
August 11th, 2025
Original Thinkers #3: Meet Kath Darlington MBE who reveals what truly drives ROI in B2B tech PR
B2B tech PR is no longer just about landing a…
July 31st, 2025
Original Thinkers #2: Meet AI-content pioneer, Tom Salvat. With ChatGPT changing the rules of search, we asked him if your brand is still searchable.
ChatGPT and other large language models (LLMs) are rewriting the…
June 11th, 2025
Original Thinkers #1: Meet SaaS founder Toni Hopponen – who’s turning conversations into high-converting landing pages
In the first edition of our Original Thinkers series, our…
April 7th, 2025
What kind of thought leader should your CEO be?
The role of the CEO extends far beyond the boardroom.…
April 7th, 2025
Juliet Stott
Co-founder & content director
April 6th, 2025
From idea to impact: The four phases of thought leadership content
In a hyper-connected world, thought leadership isn’t just a buzzword…
April 6th, 2025
Josh Stott
Co-founder & director
April 5th, 2025
If you can only invest in one form of content, make it case studies
Case studies should be a key pillar of your content…
