Author: Juliet Stott

Original Thinkers #11: MVP Simon Hudson on Copilot adoption and the future of development houses… and why partners need to start changing now to be ready for 2030

MVP Simon Hudson’s first piece of advice to anyone who…

Your customers are stuck long before agents: Microsoft’s advice on how to position your MSP as their trusted AI advisor

Your customers have already adopted AI. They just haven’t told you. We were in the room when Microsoft mapped where they get stuck. Here’s what to say at each stage, funded by Co-op.

How to get your case study signed off (and what to do when it isn’t)

Your customer loved the project, but their legal team won’t approve the case study. Here’s how Microsoft Partners can plan for sign-off, ask for something smaller when the answer is no, and keep publishing while they wait.

How to position your app or AI agent on Microsoft Marketplace

Most Microsoft Marketplace listings are filled in once and never looked at again. Here’s how to write one that helps the right buyers choose you, and the mistakes we find again and again when we review them.

Original Thinkers #10: MVP Stephanie Stasey on Building UKAI User Groups and Why “Licence and Pray” Won’t Get Your Customers Using Copilot

MVP Stephanie Stasey has trained more than 14,000 people in Copilot and helps run seven UK AI User Groups. She tells Juliet Stott why selling customers the licence and praying they’ll use it won’t work, and where Microsoft Partners should put their effort next.

UK PM Burnham puts AI at the heart of its economy. Why Microsoft Partners need a content agency that’s already up to speed

Bright Star is the AI content agency that has spent seven years inside the Microsoft channel, and we’re already up to speed on where it’s heading.

Customer zero: your first Copilot case study should be about how you transformed your business

Case studies are the most persuasive content you can publish, and the hardest to get, because clients don’t always want their name on the story. Microsoft’s answer, from a recent IAMCP event: become customer zero. Transform your own business first, and make that your case study.

What to include in a Copilot case study

Time saved used to win Copilot deals. Now it loses them. Microsoft’s EMEA market-intelligence lead told a room of Partners what a Copilot case study needs today, and it isn’t a feature list. Four things to include, and one metric to drop.

If you’re selling Copilot, your content should tackle these four challenges

In the room at IAMCP, Microsoft told Partners what to sell next: not features, but fixes for the four problems that stall almost every Copilot rollout. Cost, skills, pricing and fear. Here’s the content that sells them, and how to make it pay for itself out of Co-op.

All about the new ‘Paid Media with Multi-Touch Campaign’ requirements: the Microsoft Co-op change that’s retired “content-only” claims

“Paid Media with Multi-Touch Campaign” is the Co-op activity that’s replaced “Partner Website and Search Engine” from the end of July. A claim now needs paid media at its heart, plus at least two other activities run as one campaign. Here’s what changed, and how to keep your content claimable.